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Overlooking Audience Expectations
The failed expectation of Rose’s fanbase was real and raw at that moment. Time has softened the feeling of many, but Rose violating the rules was not something one could ever imagine.

Mike McVay
May 213 min read
Guest Booking to Lightning Rods: Interview Strategies That Work
When searching out a guest, start by answering the question “What’s the objective of this interview?” Why this guest? Are you entertaining or informing the audience? Is it your desire to create talk that can grow your audience?

Mike McVay
May 133 min read
Media Mental Health: A Conversation With Kelly Orchard
Kelly Orchard, a licensed psychotherapist, discusses the emotional journey of job loss in the media industry, likening it to grief.

Mike McVay
May 67 min read
Lessons From Legends
The closer and more relatable you are to a listener and their community, the better connected the listener will be to you. A strong connection with your audience leads to consistent success. It builds listener loyalty.

Mike McVay
Apr 294 min read
Whether You’ve Felt It or Not, Respect It
Highlighting the unique experience and dedication required to be a great on-air personality; noting that the best talent are intelligent, driven, and constantly striving for improvement.

Mike McVay
Apr 223 min read
Earn The Last Listen
Auto is the last listening location where radio dominates. With mounting competition from other platforms, new data now shows the beginnings of erosion, fueled by automakers themselves.

Mike McVay
Apr 154 min read
Lessons from Stephen A. Smith
Stephen A. Smith’s success, spanning multiple media platforms, is a testament to his hard work, authenticity, and ability to evolve.

Mike McVay
Apr 84 min read
The New Mobility: The Case for Smarter Station Apps
The rise of smartphones has revolutionized how we consume media, yet radio seems to ignore the opportunity to take advantage.

Mike McVay
Apr 16 min read
Your Action Plan for the Infinite Dial 2025
The Infinite Dial 2025 study highlights the importance of multi-platform content delivery for media success.

Mike McVay
Mar 256 min read
The Value of The Voice
Your audience, company, and employees pay for your mistakes. Making mistakes is regretful, but it’s worse if you’ve not learned from them.

Mike McVay
Mar 186 min read
Give Me 3 Minutes Give me 3 Minutes Mister
The results are not as clear as the projections predicted by the pundits.

Mike McVay
Mar 114 min read
Failed Expectations
Expectations take years to cultivate and a moment to crush.

Mike McVay
Mar 43 min read
The Importance of Personalities
Remotes and public appearances bring radio back into public view and back into the conversation.

Mike McVay
Feb 253 min read
Country Music is H-O-T
The most unique and well-attended programming and content conference will once again go about supporting one of America’s biggest formats.

Mike McVay
Feb 183 min read
Market Like The Rock
Most people don’t have patience. One of my friends in media always says, “Fast cost money.”

Mike McVay
Feb 114 min read
Lessons from Lorne
Lorne Michaels sold the point that if you miss your mark by a millimeter, the joke dies.

Mike McVay
Feb 46 min read
Know Your Audience
If you don’t know who your target audience is, you cannot attract them as your audience.

Mike McVay
Jan 283 min read
Don’t Forget The Fun
One young broadcaster shared that it feels as if my generation used up all the fun before they arrived in Radio.

Mike McVay
Jan 214 min read
Lost is the Competition
Competition can be a powerful motivator that helps people develop new skills and learn to work hard to achieve their goals.

Mike McVay
Jan 143 min read
Aspiring to Program
Make it known to your work superiors that you want to learn and become a Program Director.

Mike McVay
Jan 75 min read
Radios New Year’s Resolutions
Make a New Year’s Resolution to be more thoughtful, kinder, respectful, collaborative and understanding than in years past.

Mike McVay
Dec 31, 20243 min read
‘Tis the End of the Season – Now What?
If a radio station fell in the woods and it wasn’t marketed, did it make a sound?

Mike McVay
Dec 24, 20243 min read
Who Moved My Cheese… Again?
Jobs are being turned upside down. Families impacted. Finances drained. Health is affected by the burden of stress...

Mike McVay
Dec 17, 20246 min read
Coaching to Win
If success is not in sight, there’s no shame in rebooting your plan. Better that than failure.

Mike McVay
Dec 10, 20244 min read
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