Being Thankful
It’s tough to be thankful for much of anything when... We’ve not seen a job contraction as widespread as this since 2008.
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Mike McVay
Nov 195 min read
In The Year 2025
Radio specifically has upside potential concerning growing its sales numbers.
Mike McVay
Nov 123 min read
The Sad State of News
Choosing your news has been the topic of previous columns I’ve authored about the News and News/Talk formats. The focus of those articles...
Mike McVay
Nov 56 min read
Changing the Clocks
Clocks have been on many minds of late, including changing programming clocks.
Mike McVay
Oct 293 min read
The New Nielsen
Nielsen’s new approach to measurement is projected to roll out in Spring 2025.
Mike McVay
Oct 214 min read
Radio Cares
One of the most important elements of having your station license renewed by the Federal Communications Commission is to serve the community
Mike McVay
Oct 154 min read
In Search of Content Creators
We need to provide an environment where people can create. You can’t create if you’re not given alone/quiet time to think, reflect, and...
Mike McVay
Oct 75 min read
How We Launched A Radio Station in Nine Days
Our teams are working together, and we are having fun. Serious fun. This is what radio is about when one eliminates the distractions...
Mike McVay
Oct 13 min read
The Strength of Heritage Brands
What is known is that bigger is better. You have to be a big well-known brand to have big ratings. You have to be an elephant.
Mike McVay
Sep 233 min read
The Paradigm Shift of Music Radio
Music Radio continues to have a place in mass media. The paradigm has shifted. Today its’ greatest value is in magnification.
Mike McVay
Sep 162 min read
The Advantage of Locally Owned Radio
This past week I visited two different locally-owned radio clusters – one in a Major Market and one in a Small/Medium Market.
Mike McVay
Sep 94 min read
The Benefit of Coaching
Whether you tuned in to watch the game or Taylor Swift, the NFL returned this past Thursday night with the Chiefs defeating the Ravens.
Mike McVay
Sep 23 min read
How I Spent My Summer Vacation
At some point during grade school, you likely had a homework assignment during the first week back to school to recap your summer break.
Mike McVay
Aug 264 min read
Program Directors: On The Brink Of Extinction?
Radio Ink, the magazine, recently acknowledged the Top Program Directors in America. A salute to those responsible for content creation....
Mike McVay
Aug 205 min read
Making Magic
Radio has a powerful tool at its fingertips. What is it?
The strength of audio.
Mike McVay
Aug 124 min read
Rising Above a RIF
The acronym RIF stands for Reduction In Force. Of military origin, it’s used mostly as an action verb, and it brings with it a feeling of...
Mike McVay
Aug 64 min read
The News Trilogy
Because of the Presidential Race, the common thinking is that the most important daily story is what the candidates are doing or saying.
Mike McVay
Jul 293 min read
Can Radio Keep The Trust?
President Biden’s political future coming to an end, that of Kamala Harris’ rising, the attempted assassination of former President...
Mike McVay
Jul 223 min read
For News Radio, The Opportunity is Now
The news cycle over the last four weeks has been spinning faster than anything we’ve seen since early 2021.
Mike McVay
Jul 153 min read
Legends Leaving a Legacy
There have been a number of notable deaths over the past few weeks and months. Some of the legends in our business have deservedly retired.
Mike McVay
Jul 82 min read
Why Even Try
Listening to multiple radio stations on a recent drive during the Independence Day long holiday weekend, it hit me between the eyes how...
Mike McVay
Jul 16 min read
The Art of Storytelling
Great talent are great storytellers. They use words as a paintbrush to create a visual that is unique and different in each listener’s...
Mike McVay
Jun 253 min read
Winning With Syndication
The use of syndicated programming has ebbed and flowed over the last few decades. Radio stations may air syndication on the weekend, in a...
Mike McVay
Jun 183 min read
The Family of Radio
Familial Culture is important. Feeling as if you’re part of a team is important to those who work with and for you.
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