odcasting is a valuable platform for extending a brand’s reach and creating a one-on-one listening experience. Radio and podcasting complement each other, with radio driving podcast audience growth and podcasting offering on-demand, niche content.

During the recent Morning Show Bootcamp gathering in Austin, I had the honor of moderating The Radio Roundtable. That session is almost always well attended, mainly because of the level of executives, content creators, and high profile talent that serve as panelists. This years session was no exception.

The "3-Minute Rule" refers to a recent change in how Nielsen measures radio listenership, specifically within their Portable People Meter...

During a recent meeting, a Market Manager used the term “Programming Adjacent” when describing their role. Not directly involved in programming, but having influence and an important perspective. Being supportive and having the ability to assist the programming team in accomplishing their goals.

A discussion on the reluctance of legacy media to experiment with new and innovative programming, highlighting examples of successful experimentation in sports broadcasting, such as the Manningcast and mic’ed-up players during the MLB All-Star Game. Mike emphasizes the importance of a solid plan and patience in executing a well-thought-out strategy for successful experimentation.

Coaching is beneficial for everyone, regardless of their field. The best performers are open to advice and improvement, understanding they are never a finished product. Effective coaching involves mutual understanding, trust, and a shared goal of advancement.

The devastating flooding in Kerr County, Texas, has caused widespread loss of life and property, highlighting the importance of disaster preparedness. Radio stations play a crucial role in such crises, organizing donation drives, providing charity connections, and coordinating volunteer efforts. Broadcasters should prioritize providing accurate and timely information to their audience, emphasizing the need for preparedness and training to effectively respond to emergencies.

One of the smartest Program Directors I ever consulted had a penchant for going beyond the logical point of conclusion. That is the thinking that if something works well and is greatly accepted, then taking it up a notch or three would bring even more success.

Summer is a time for radio stations to connect with listeners and attract new audiences. By showcasing personalities, especially on weekends and holidays, and participating in community events, stations can increase their visibility and loyalty among listeners. Despite staffing challenges, creative solutions like outsourcing and partnerships can help stations make the most of the summer season.

The Alliance for Women in Media (AWM) celebrated the 50th anniversary of the Gracie Awards, honoring individuals creating content for, by, or about women. The organization, founded in 1951, supports women in media through mentorship, education, and recognition.

A successful radio station relies on a strong Programming Foundation, which includes music and air talent, as well as internal elements like imaging, community presence, syndication, and network partnerships.

A successful radio station requires a strong programming foundation, including great music, talented on-air personalities, and effective marketing.

Radio needs to evolve to compete with streaming audio and other media platforms. While radio still has a large audience, the changing listening habits and the rise of digital platforms pose significant challenges.

The media landscape has evolved rapidly, driven by the pandemic and changing consumer habits. To succeed, media companies, including radio, must focus on dominating their respective formats and audiences.

The failed expectation of Rose’s fanbase was real and raw at that moment. Time has softened the feeling of many, but Rose violating the rules was not something one could ever imagine.

When searching out a guest, start by answering the question “What’s the objective of this interview?” Why this guest? Are you entertaining or informing the audience? Is it your desire to create talk that can grow your audience?

Kelly Orchard, a licensed psychotherapist, discusses the emotional journey of job loss in the media industry, likening it to grief.

The closer and more relatable you are to a listener and their community, the better connected the listener will be to you. A strong connection with your audience leads to consistent success. It builds listener loyalty.

Highlighting the unique experience and dedication required to be a great on-air personality; noting that the best talent are intelligent, driven, and constantly striving for improvement.

Auto is the last listening location where radio dominates. With mounting competition from other platforms, new data now shows the beginnings of erosion, fueled by automakers themselves.

Stephen A. Smith’s success, spanning multiple media platforms, is a testament to his hard work, authenticity, and ability to evolve.

The rise of smartphones has revolutionized how we consume media, yet radio seems to ignore the opportunity to take advantage.

The Infinite Dial 2025 study highlights the importance of multi-platform content delivery for media success.

Your audience, company, and employees pay for your mistakes. Making mistakes is regretful, but it’s worse if you’ve not learned from them.