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Follow The Yellow Brick Road
Writing is a difficult task when it’s for oneself, but imagine writing for others and especially at such a high level. It’s that experience that I asked her to share. She established a framework for structuring interviews, which hit me as a valuable tool and a method for all hosts who engage in interviewing others, be those communicating with celebrities or show members, as a way to lean into telling a story.

Mike McVay
6 days ago4 min read
The Fearless Talent; Mastering AI for Stellar Performances
There should be no doubt in anyone’s mind that Artificial Intelligence will lead to many of our imagined fears becoming reality. AI used poorly can create real chaos, create confusion when it hallucinates, and alter opinions by presenting falsehoods.

Mike McVay
Oct 193 min read


Hail to the Hall of Famers
It’s important to acknowledge those who have been an integral part of the business. From what it was to what it is. The business has been in continual evolution and change since its’ inception. The perception of where the business is now is directly linked to where we as individuals are now in regard to our careers. It’s hard not to feel elation and happiness if where one is professionally is positive and success is in abundance.

Mike McVay
Oct 133 min read
The Post-Truth Era in Media
I come from a world where the top and bottom of the hour news contained no opinion and only the news. Talk show commentary, by hosts, often carried a disclaimer that indicated clearly that the conversation broadcast was the opinion of the host and the guests/callers. The disclaimer was sometimes front and center and other times subtle and somewhat hidden, but it was there.

Mike McVay
Oct 53 min read
The Importance of Mentorship
Decades ago, as a young boy who wanted to be on the radio, a friend of the family invited me to visit WTAE-TV4 (Pittsburgh) as she was a guest on Dialing For Dollars. The host, Dale Taylor, when asked by our friend what advice he would have for me to become “good enough” to be on the radio, said, “Read aloud, do that over and over again, until you can read and sound like you’re speaking your words.” My mother had to listen to me read the newspaper aloud every morning for the

Mike McVay
Sep 303 min read
Back to Life; Back to Reality
For radio, the upside of this seasonal shift is that routines reemerge, even with a lot of economic and political uncertainty, global turmoil, and media overload. If history is predictive of the future, listening habits will return to the pattern of everyday life before summer and school vacations began.

Mike McVay
Sep 223 min read
Christian Music Radio’s Rise in Modern Media
Behind these personal moments lies a measurable trend: faith-based stations are expanding their reach faster than any other format in the country. From bustling metropolitan areas to rural towns, the sound of contemporary worship and inspirational pop is becoming a daily soundtrack for a growing audience.

Mike McVay
Sep 145 min read
The Unforgettable Memories of 9-11
This Friday we’ll acknowledge that day when 25 years ago more than 3,000 people died in what was the first ever attack on American mainland. Pearl Harbor was the greatest loss of lives on American soil before 9-11. There will be tributes in New York, Washington, DC, and Shanksville, Pennsylvania. There will be remembrances across the nation. Stories will be told. Sadness revisited.

Mike McVay
Sep 85 min read
The Passing of Dolly Parton; The Lesson to Learn
The audience who loved Dolly, which is larger than any one format, yearned for information about the icon. They wanted to be closer to her, feel a part of her family, and to grieve. My ire, raised to the point of authoring that article, was because of what the majority of the industry seems to have lost; the understanding that one of radio’s greatest benefits is that of immediacy. Immediacy means NOW. Immediate.

Mike McVay
Aug 313 min read
The Death of Dolly Parton Exposes the Weakness of Today’s Radio
You would be hard pressed to find someone who has a bad word about Miss Parton, or someone whose met her that wasn’t impressed.
Dolly Parton was special. She not only attracted an audience to the Country music format, she introduced it well beyond radio with her many skills as a performer, writer, lyricist, and ability to make news with her mere presence. She’s the one artist who is in both The Country Music Hall of Fame and The Rock & Roll Hall of Fame. Repeating; Dolly Par

Mike McVay
Aug 264 min read
For The Love of Radio
It’s clear to me that many of us who are in or around radio Love Radio. You can see it in comments on social media when jobs are eliminated, as has been happening for many months and recent years. People who’ve spent decades in a business they’ve been fully committed to are being faced with leaving that which they love for that which enables them to provide for their families. That should sadden all of us. It does me.

Mike McVay
Aug 245 min read
Would You Give Away Your Over the Air Audience
Given that the discussions swirling in the conference rooms of North American broadcasters sometimes includes looking to Europe for alternative ideas in revenue generation, we take a closer look at My 105FM.

Mike McVay
Aug 194 min read
When Ratings Don’t Save the Job, What Does?
The hardest thing for me to fathom is the elimination of talent and programmers who were, by what had been the standard of judgment, performing exceptionally well. They are simply losing their jobs because of the weight of how much they earn.

Mike McVay
Aug 114 min read
Being More Than Radio – Part 3
There are many reasons to be proud of radio’s rich history, but we shouldn’t be cherry-picking the moments from the past that reinforce our strength versus other media platforms. Instead, we should be conscious of and embracing the opportunity to be seen and heard everywhere.

Mike McVay
Aug 46 min read
Being More Than Radio – Part 2
Content creation should not only be thought of in regard to where people consume radio (audio) today, but also how they use the same content differently across many locations.

Mike McVay
Jul 306 min read
Being More Than Radio – Part 1
Today, all media is portable, forcing legacy media to make uncomfortable adjustments. Content creation should not only be thought of in regard to where people consume radio (or audio) today, but also how they use the same content differently across many locations.

Mike McVay
Jul 226 min read
When Bad Behavior is More Than a Bad Moment
Because of the strength of successful talent, those who are dominant and well known, bad behavior can lead to the loss of support from ownership and the audience, and no one wins. Situations like this have the potential to derail a career, cost a company advertisers and an audience, all while destroying a culture.

Mike McVay
Jul 144 min read
Grappling with Radio’s Layoff Reality
It’s not about poor performance; it’s about eliminating cost. Legacy talent are retiring rather than taking a pay cut. Positions are eliminated, and technology is activated to share talent across multiple markets. The fear of AI is real, and there will be human carnage. It seems as if it’s not a good time to be a talent.

Mike McVay
Jul 65 min read
Acknowledging a Quarter of a Millennium
Media will be in the thick of the celebration. A 24-hour special titled “Disney Celebrates America” will be broadcast across many of the Disney-owned and affiliated channels, including ABC. Country Radio and News/Talk are expected to be the biggest among the formats that will embrace this special occasion, although you will be hard-pressed to find any station that completely ignores the holiday and this once-in-a-lifetime event.

Mike McVay
Jun 302 min read
Playing (and Winning) the Long Game
Because of the nearly even competition among broadcasters, competing today is often dependent on habitual listening developed in previous years, the longevity of your air talent, and the audience’s affinity for that talent.
If your station has talent that serve as a cornerstone of the station, and the station is successful, then hang onto that talent.

Mike McVay
Jun 272 min read
Lessons from Office Hours
The Alliance for Women in Media’s 2026 Gracie Awards Luncheon is today in Manhattan. For more than a decade, I’ve served as one of three Co-Chairs for The Gracie Awards. The Gracie Awards acknowledge creators, producers, and talent who develop content For Women, By Women, or About Women.
In addition, I am honored to be a Special Advisor and a former Board Member of the Alliance for Women in Media Foundation.

Mike McVay
Jun 274 min read
A 360 View of Multiplatform Content Creation
The strength of audio has never been greater and utilized more to build brands, create images, attract an audience, and sell advertisers’ wares, products, and services. Creating content, as radio does, should universally evolve with multiplatform distribution in mind. Radio as an origination point magnifies audiences by being everywhere. It seems obvious that the way to compete with digital and one-point platforms is to be multiplatform.

Mike McVay
Jun 105 min read
The Impact of Powerful Storytellers
Why do some storytellers create the urge to listen to their show every day, binge every episode of their podcast, search out short bytes on YouTube and follow them on social media? It starts with the way you tell a story, your delivery, and most importantly, that you know where you’re going when you start your story. It’s about using imaginative words, the pace with which you tell the story, and it’s about you as the storyteller understanding the message at its core.

Mike McVay
Jun 37 min read
The Longest Summer
There are a lot of opportunities for radio to take advantage of this summer. A record number of Americans traveled over this past weekend, with most choosing family road trips despite sharply higher gasoline prices. We’ll likely see similar travel and celebrations for the Fourth of July, as this Independence Day is America’s 250th Anniversary, and for the FIFA World Cup.

Mike McVay
May 283 min read
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