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The Unforgettable Memories of 9-11
This Friday we’ll acknowledge that day when 25 years ago more than 3,000 people died in what was the first ever attack on American mainland. Pearl Harbor was the greatest loss of lives on American soil before 9-11. There will be tributes in New York, Washington, DC, and Shanksville, Pennsylvania. There will be remembrances across the nation. Stories will be told. Sadness revisited.

Mike McVay
Sep 85 min read
The Passing of Dolly Parton; The Lesson to Learn
The audience who loved Dolly, which is larger than any one format, yearned for information about the icon. They wanted to be closer to her, feel a part of her family, and to grieve. My ire, raised to the point of authoring that article, was because of what the majority of the industry seems to have lost; the understanding that one of radio’s greatest benefits is that of immediacy. Immediacy means NOW. Immediate.

Mike McVay
Sep 13 min read
The Death of Dolly Parton Exposes the Weakness of Today’s Radio
You would be hard pressed to find someone who has a bad word about Miss Parton, or someone whose met her that wasn’t impressed.
Dolly Parton was special. She not only attracted an audience to the Country music format, she introduced it well beyond radio with her many skills as a performer, writer, lyricist, and ability to make news with her mere presence. She’s the one artist who is in both The Country Music Hall of Fame and The Rock & Roll Hall of Fame. Repeating; Dolly Par

Mike McVay
Aug 274 min read
For The Love of Radio
It’s clear to me that many of us who are in or around radio Love Radio. You can see it in comments on social media when jobs are eliminated, as has been happening for many months and recent years. People who’ve spent decades in a business they’ve been fully committed to are being faced with leaving that which they love for that which enables them to provide for their families. That should sadden all of us. It does me.

Mike McVay
Aug 255 min read
Would You Give Away Your Over the Air Audience
Given that the discussions swirling in the conference rooms of North American broadcasters sometimes includes looking to Europe for alternative ideas in revenue generation, we take a closer look at My 105FM.

Mike McVay
Aug 204 min read
When Ratings Don’t Save the Job, What Does?
The hardest thing for me to fathom is the elimination of talent and programmers who were, by what had been the standard of judgment, performing exceptionally well. They are simply losing their jobs because of the weight of how much they earn.

Mike McVay
Aug 124 min read
Being More Than Radio – Part 3
There are many reasons to be proud of radio’s rich history, but we shouldn’t be cherry-picking the moments from the past that reinforce our strength versus other media platforms. Instead, we should be conscious of and embracing the opportunity to be seen and heard everywhere.

Mike McVay
Aug 56 min read
Being More Than Radio – Part 2
Content creation should not only be thought of in regard to where people consume radio (audio) today, but also how they use the same content differently across many locations.

Mike McVay
Jul 316 min read
Being More Than Radio – Part 1
Today, all media is portable, forcing legacy media to make uncomfortable adjustments. Content creation should not only be thought of in regard to where people consume radio (or audio) today, but also how they use the same content differently across many locations.

Mike McVay
Jul 236 min read
When Bad Behavior is More Than a Bad Moment
Because of the strength of successful talent, those who are dominant and well known, bad behavior can lead to the loss of support from ownership and the audience, and no one wins. Situations like this have the potential to derail a career, cost a company advertisers and an audience, all while destroying a culture.

Mike McVay
Jul 144 min read
Grappling with Radio’s Layoff Reality
It’s not about poor performance; it’s about eliminating cost. Legacy talent are retiring rather than taking a pay cut. Positions are eliminated, and technology is activated to share talent across multiple markets. The fear of AI is real, and there will be human carnage. It seems as if it’s not a good time to be a talent.

Mike McVay
Jul 75 min read
Acknowledging a Quarter of a Millennium
Media will be in the thick of the celebration. A 24-hour special titled “Disney Celebrates America” will be broadcast across many of the Disney-owned and affiliated channels, including ABC. Country Radio and News/Talk are expected to be the biggest among the formats that will embrace this special occasion, although you will be hard-pressed to find any station that completely ignores the holiday and this once-in-a-lifetime event.

Mike McVay
Jul 12 min read
Playing (and Winning) the Long Game
Because of the nearly even competition among broadcasters, competing today is often dependent on habitual listening developed in previous years, the longevity of your air talent, and the audience’s affinity for that talent.
If your station has talent that serve as a cornerstone of the station, and the station is successful, then hang onto that talent.

Mike McVay
Jun 282 min read
Lessons from Office Hours
The Alliance for Women in Media’s 2026 Gracie Awards Luncheon is today in Manhattan. For more than a decade, I’ve served as one of three Co-Chairs for The Gracie Awards. The Gracie Awards acknowledge creators, producers, and talent who develop content For Women, By Women, or About Women.
In addition, I am honored to be a Special Advisor and a former Board Member of the Alliance for Women in Media Foundation.

Mike McVay
Jun 284 min read
A 360 View of Multiplatform Content Creation
The strength of audio has never been greater and utilized more to build brands, create images, attract an audience, and sell advertisers’ wares, products, and services. Creating content, as radio does, should universally evolve with multiplatform distribution in mind. Radio as an origination point magnifies audiences by being everywhere. It seems obvious that the way to compete with digital and one-point platforms is to be multiplatform.

Mike McVay
Jun 115 min read
The Impact of Powerful Storytellers
Why do some storytellers create the urge to listen to their show every day, binge every episode of their podcast, search out short bytes on YouTube and follow them on social media? It starts with the way you tell a story, your delivery, and most importantly, that you know where you’re going when you start your story. It’s about using imaginative words, the pace with which you tell the story, and it’s about you as the storyteller understanding the message at its core.

Mike McVay
Jun 47 min read
The Longest Summer
There are a lot of opportunities for radio to take advantage of this summer. A record number of Americans traveled over this past weekend, with most choosing family road trips despite sharply higher gasoline prices. We’ll likely see similar travel and celebrations for the Fourth of July, as this Independence Day is America’s 250th Anniversary, and for the FIFA World Cup.

Mike McVay
May 293 min read
Lessons to Learn from the Life of Ted Turner
Jane Fonda called her ex-husband “ a gloriously handsome, deeply romantic, swashbuckling pirate.” Longtime CNN anchor Anderson Cooper described Turner as a “bold visionary with an unrivaled work ethic.” Warner Bros Discovery CEO David Zaslav noted that “Turner changed the industry with his vision of creative risk, cultural impact, and global reach.”

Mike McVay
May 193 min read
Embracing Digital
There are those stations who have little knowledge of how to maximize the interest advertisers have in buying digital, and there are those that insist that digital be a part of every ad buy that is closed. I’ve sat with sales leaders who aren’t sure of how much digital they have to sell, what it’s worth, or even how to traffic it when they do get a digital ad buy.

Mike McVay
May 125 min read
Improving the Listening Experience
Radio has much to feel good about. Time Spent Listening is showing slight growth. A third of all audio consumption is owned by Radio (OTA and Streaming). That’s greater than all other audio sources. However, that 33% was 53% in 2014. Where and how the audience listens is also changing. Listening to radio via streaming was only 5% in 2014. That’s grown to 14% in Q1 2026.

Mike McVay
Apr 307 min read
I Saw It On The Radio
Radio is present on demand via podcasts or on digital devices that store content. SiriusXM Satellite has been around for several decades now. There are many music channels on television and via cable distribution. Despite the acknowledged erosion of time spent listening, radio’s reach remains dominant among modern media.

Mike McVay
Apr 225 min read
The Many Levels of Broadcasting
The first: I spoke to state broadcast groups from Ohio, Indiana, and Kentucky at the Tri-State Radio Show in Covington, KY, on “The Advantages of Locally Owned Radio Stations.” The second: a response to a Radio Ink column I authored about format changes and unrealistic expectations of broadcasters.
Together, they fed the creation of this week’s column.

Mike McVay
Apr 154 min read
Destined to Fail?
The biggest obstacle to success is that the level of noise from all forms of media is loud and getting louder. Whether radio, television, podcasting, social media, or live and on-demand streaming, the delivery method for content is vast and omnipresent. We have traditional receivers, wired and unwired, satellite, smart speakers, tablets, computers, apps, and mobile phones. Devices. Lots of devices on which to receive content. The choices for content are many. Free and subscri

Mike McVay
Apr 85 min read
Brand Like a Rock Star: Lessons from Steve Jones
What separates a business that merely survives from one that achieves legendary status?

Mike McVay
Apr 15 min read
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