The Magic of Disney Applied to Radio
This is the time of year when Holiday’s takeover, family memories are made, vacations planned, and resolutions written down as promises...
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Mike McVay
- Nov 27
- 2 min
The Wrong End of a Budget
If you’ve ever laid awake at night worrying about your job, been responsible for a station budget during tight times, or been the “budget...
Mike McVay
- Nov 20
- 6 min
Radio Ink Forecast 2024 Takeaways
The most recent Forecast 2024, presented by Radio Ink and the Radio Television Business Report, was once again a well-attended learning...
Mike McVay
- Nov 13
- 7 min
Leaders Lead From the Front
The saying “Leaders lead from the front” is a phrase that comes from the practices of military. The interpretation is that leaders are...
Mike McVay
- Nov 6
- 4 min
Radio’s Honestly The Last Thing We Talk About
Hall of Famer and highly respected programming and content multi-media consultant Fred Jacobs made me aware of a recent article in...
Mike McVay
- Oct 29
- 4 min
Ho Ho Holidays
The December rating sweep begins November 9th. A number of radio stations that plan to go 100% All Christmas will do so the first weekend...
Mike McVay
- Oct 22
- 4 min
Hurricane Season is Here
During a recent visit to a client radio station in the deep south, I asked the question “What is the most top of mind thing for the...
Mike McVay
- Oct 15
- 3 min
Don’t Be Scared Of Halloween
Halloween is the second largest holiday of the year in the United States. Americans spend an estimated $6 Billion annually on the...
Mike McVay
- Oct 9
- 3 min
Tay Tay All Day
Taylor Swift has been a force of nature for a while now. Sold out stadium tour, appearances, award shows, a dramatically large social...
Mike McVay
- Oct 8
- 3 min
Forgotten Tactics of Great Programming
In the past, there seems to have been a greater focus on competitive programming tactics being employed. This was in a day when one...
Mike McVay
- Oct 1
- 3 min
Managing Difficult Talent – Mike McVay
The conversation started with the Market Manager telling me how difficult the talent was and why this person was not enjoyable to have on...
Mike McVay
- Sep 24
- 2 min
Showing Up Matters
During the past 12 months I’ve been to many different conferences that support Radio, Podcasting and Media Management. They’re focused on...
Mike McVay
- Sep 10
- 4 min
Be Prepared for The Next Crisis
The September 11 attacks of 2001 caused the deaths of 2,996 people. Thousands more were injured, and long-term health effects have arisen...
Mike McVay
- Aug 27
- 3 min
Five Ways To Bring Back Radio’s Enthusiasm
Whenever a conversation turns to audio, you can expect that podcasting will be the first thing that is talked about. The category not...
Mike McVay
- Aug 20
- 3 min
10 Ways To Manage Your Manager
During my career, I’ve been lucky enough to do just about everything inside of a radio station, including being a General Manager and a...
Mike McVay
- Aug 13
- 3 min
Hiring to Avoid Firing
I’ve been a Program Director, or involved in programming, since I was 19 years old. I’ve interviewed and “hired” or “passed” on a couple...
Mike McVay
- Aug 6
- 5 min
Talent Crisis Management
Media groups spend a lot of money promoting and marketing talent in order to have them be reflective of their radio station brand. Talent...
Mike McVay
- Jul 31
- 3 min
The Barbification of Media
The media world is abuzz at the success of two women with high profile stature around the globe. They are Barbie and Taylor Swift....
Mike McVay
- Jul 23
- 3 min
What Keeps Me Up At Night
When you’re awake at night, staring at the ceiling before the monsters come to visit, if you’re like me, the mind tends to wander....
Mike McVay
- Jul 16
- 3 min
A Dose of Real
The news was high-profile as Spotify recently ended its massive multi-million-dollar partnership and podcast deal with Prince Harry and...
Mike McVay
- Jul 11
- 4 min
We Get Letters - The Programming Model
To read the blog post, "The Programming Model," CLICK HERE. Great column today (as usual). Since a lot of what you said about music --...
Mike McVay
- Jul 9
- 11 min
The Programming Model
The spring rating results are about to start returning. In a recent conversation the question arose as to how a radio station can go...
Mike McVay
- Jul 2
- 2 min
The 6 P’s for Promotion
The 6 P’s refer to the saying “Prior Preparation Prevents P**S Poor Performance. Tomorrow is the Fourth of July. Independence Day....
Mike McVay
- Jun 25
- 3 min
Pride as a Culture
Despite the ever evolving and changing face of media, and the erosion of audience that most legacy media is experiencing, there is much...
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