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When the Weather Turns Bad
When a storm of the magnitude of this one hits, many don’t stop to think about what happens when there is no WiFi, no cable, no electricity. Cell service is down. Phones are out. That’s when they start looking for an old fashioned portable battery powered radio. This is when radio has to step in and provide advance warnings across all platforms, warning that preparation should take place to be prepared for a powerless world, and that communication will be limited.

Mike McVay
5 days ago5 min read
The Six P’s for On-Air Talent
Personalities, live and local or nationally syndicated, have been shown to lead to success. Great talent are the one thing that a competitor cannot easily duplicate. My belief is that in a world where music is available everywhere, personalities are an important part of “the success model” for the business of broadcasting. That’s what led me to create the 6 Ps adapted for on-air talent...

Mike McVay
Jan 216 min read
Walk Away Wednesday
Transparency was limited as to what you were up against in a rating battle. The rating services of the past provided more top-line information than insight, enabling a deep dive, as they do today.

Mike McVay
Jan 143 min read
Predictions for 2026, The Year of the Fire Horse
Predicting anything is truly guessing, but it’s what we do at this time of year, as it’s a fun way to create debate and open discussion. In this case, the future is the future. The holidays are, after all, a time for rest and reflection. That’s a sure way to clear our minds and engage our imaginations.

Mike McVay
Jan 64 min read
Resolutions for a New Year
The New Year is always famous for resolutions, promises we make to ourselves, and those things we fantasize about accomplishing in the new year. All too often, like a gym membership, they’re forgotten by Groundhog Day. Not this year. This year, I’m sticking to my resolutions.

Mike McVay
Dec 30, 20252 min read
Affirmation; Not Information
We cannot control more than what we’re responsible for, but we can do that. We can identify that political Talk Shows are Commentary, and that General Talk Shows are Entertainment and Opinion.

Mike McVay
Dec 24, 20252 min read
The Aging of Radio
While it’s tough to ignore the competition, set aside the actual content that’s being presented, or the downgrading of the listening environment, and think about what would cause even Top 40 formatted stations to overshoot the perceived sweet spot.

Mike McVay
Dec 18, 20253 min read
Words Can Be Heavy; The Ripples They Create Are Great
Be it for the inauguration of the President, natural disasters, acts of violence, including the assassination of Charlie Kirk, the suspension of Jimmy Kimmel, or the government shutdown, this year will be remembered as one with an exceptionally active news cycle. The era we’re living in is at times divisive, be it based on differences of opinion or on disparate beliefs and lifestyles.

Mike McVay
Dec 9, 20254 min read
The Value of Nostalgia
The fact that a consumer born between 1991 and 2007 finds music from the 80s and 90s attractive shouldn’t be a surprise to anyone. Yet it was. Mainly because of the naysayers who are pounding the drum that younger listeners have no connection to nostalgia. Arguably a falsehood.

Mike McVay
Dec 3, 20253 min read
Radio: We Need to Expand the Platform
While many heralded the radio receiver’s dominance after receiving the news, my reaction was more of concern than confidence. It’s hard for me to celebrate research results that support legacy technology versus the delivery platforms that younger audiences use for entertainment and information. How can we as an industry be excited when audio is viewed as hot and growing as sought-after content on multiple platforms, and radio isn’t seeing that growth?

Mike McVay
Nov 26, 20254 min read
Live On Location
Local is harder than generating big revenue from national (when you have bigger ratings), but it is more resilient, consistent, and not dependent on ratings. Local advertisers were better at weathering the extreme storms of this past summer and fall, seemed to ignore the reports of a dire economy, and even carried the financial load during a global pandemic.

Mike McVay
Nov 19, 20254 min read
Radio: From OFF to ON
History has shown it is possible. The AM band was desolate in 1988 when Rush Limbaugh was first nationally syndicated. Following the elimination of the FCC Fairness Doctrine, Limbaugh built a following that not only brought an audience to the AM band but also exposed the talk format in unusual locations.

Mike McVay
Nov 12, 20253 min read


Beyond a Brand: The Unconfined Approach of Stephen A Smith
This year’s Forecast 2026 is shaping up to continue the tradition of great speakers and transformational information. It’s the most educational seminar that I attend annually. From shortly before sunrise to a bit after sunset, it is one great speaker after another. Leaders for Radio and Television are always in attendance. In recent years as media delivery on multiple platforms has become commonplace, we’ve seen the expansion of topics from participating speakers with broad k

Mike McVay
Nov 10, 20255 min read
For The Love of Radio
Last week on Thursday night media executives from all corners of the nation came together as the National Radio Hall of Fame inducted 10 individuals who made a mark in Radio. I am blessed to have been one of those who were recognized for their career accomplishments in the business. An executive, a consultant, and 8 talent who left their indelible mark on the original audio medium upon which all others are a branch of the media tree.

Mike McVay
Nov 4, 20254 min read
The Things That Keep Us Awake at Night
The lights are out. A deep cleansing breathe to relax. A chance to reflect on the day. I find myself staring at the ceiling and waiting for the Gremlins to come visit and keep me awake. There are so many things that enter my mind after a long day as I think of our business and the challenges that face us as an industry. Those thoughts are not rooted in panic or worry, but rather concern for inaction and opportunities that are mostly ignored. Prior to the Pandemic, which has b

Mike McVay
Oct 28, 20257 min read
Happy Halloween
Despite a warming trend over the last few days in the east, and unusual weather in the west, it is officially fall in the northern hemisphere. A return to Standard Time is right around the corner. Pop-up costume shops are here. Pumpkin patches are easy to find. Halloween is upon us. Halloween is the second largest holiday of the year in the United States. Americans spend an estimated $6 Billion annually on the holiday. Of that number, $2.5 Billion is attributed to the purchas

Mike McVay
Oct 21, 20253 min read
The Two Sides of Politics
A week doesn’t go by that I am not talking to friends and colleagues on both sides of the political aisle. Despite the belief that there are two teams (political parties) that are extremely different in their beliefs, it’s not what the research supports. The disparity of perceptions tends to be because of the noise level of the extreme opinions on both sides of the two major political parties. The research that I’ve seen regarding the political opinion of Americans is that mo

Mike McVay
Oct 13, 20253 min read
The Programming Model, Revisited
Where one can listen to the radio has changed, especially given the multiple platforms on which programming can now be heard. Where we find ourselves warrants a new view of how programmers should be viewing content creation.

Mike McVay
Oct 8, 20255 min read
A Broadcast Takeaway from The Kimmel Suspension
It's not often that the suspension of a former radio host makes global headlines. Yet even as Jimmy Kimmel now settles back into his late-night spot on ABC's full depth of affiliates, it is arguably a situation that’s not yet reached its conclusion.
Stories like this, as ubiquitous as they can be, are difficult to talk or write about without politics being a part of the conversation, which can be a minefield of passionate exchanges.

Mike McVay
Sep 30, 20252 min read
Creating Content to Stream and Monetize
Last week I spoke at the annual conference held by the Arkansas Broadcasters Association. Their executive director, Neal Gladner, asked...

Mike McVay
Sep 23, 20256 min read
Saving Over-the-Air Radio
Over-the-air (OTA) radio doesn’t need a miracle—it needs a mindset shift. To truly resurrect its place in the audio ecosystem, it must evolve from being just a broadcast medium to becoming a multi-platform content powerhouse. Here's how that transformation can happen.

Mike McVay
Sep 17, 20252 min read
The Fragility of Life
Personalities have always been somewhat at risk. We hear the stories on an all too frequent basis of an on-air talent whose life has been lost, a stalker who penetrated the safe space of a public media figure, a personality at an appearance who is attacked, the intimidation that can come from an unidentified voice on a call.

Mike McVay
Sep 17, 20252 min read
Answering The News Talk Challenge
The News/Talk format is often one that’s not thought of universally until there’s a crisis. For many there’s a belief that the format is found on AM only. Which is a misperception. There are those that believe the format is where mostly conservative and “some” liberal talk lives. There’s a lot of truth to that perception.

Mike McVay
Sep 11, 20253 min read
What I Did This Past Summer
For radio, and in fact for media overall, it was an eventful season as consolidation continues in the face of economic headwinds.

Mike McVay
Sep 4, 20254 min read
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