When a storm of the magnitude of this one hits, many don’t stop to think about what happens when there is no WiFi, no cable, no electricity. Cell service is down. Phones are out. That’s when they start looking for an old fashioned portable battery powered radio. This is when radio has to step in and provide advance warnings across all platforms, warning that preparation should take place to be prepared for a powerless world, and that communication will be limited.

Personalities, live and local or nationally syndicated, have been shown to lead to success. Great talent are the one thing that a competitor cannot easily duplicate. My belief is that in a world where music is available everywhere, personalities are an important part of “the success model” for the business of broadcasting. That’s what led me to create the 6 Ps adapted for on-air talent...

Transparency was limited as to what you were up against in a rating battle. The rating services of the past provided more top-line information than insight, enabling a deep dive, as they do today.