The biggest obstacle to success is that the level of noise from all forms of media is loud and getting louder. Whether radio, television, podcasting, social media, or live and on-demand streaming, the delivery method for content is vast and omnipresent. We have traditional receivers, wired and unwired, satellite, smart speakers, tablets, computers, apps, and mobile phones. Devices. Lots of devices on which to receive content. The choices for content are many. Free and subscription.

What separates a business that merely survives from one that achieves legendary status?

Many Millennials, according to Dr. Twenge, experienced a ‘90s childhood of peace and prosperity, only to enter adulthood during the Great Recession. People started locking their car doors while driving. If you grew up as my children did, it meant we now had to lock our home doors … even during the daytime.