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Leaders Lead From the Front
The saying “Leaders lead from the front” is a phrase that comes from the practices of military. The interpretation is that leaders are...

Mike McVay
Nov 13, 20237 min read
Radio’s Honestly The Last Thing We Talk About
Hall of Famer and highly respected programming and content multi-media consultant Fred Jacobs made me aware of a recent article in...

Mike McVay
Nov 6, 20234 min read
Ho Ho Holidays
The December rating sweep begins November 9th. A number of radio stations that plan to go 100% All Christmas will do so the first weekend...

Mike McVay
Oct 30, 20234 min read
Hurricane Season is Here
During a recent visit to a client radio station in the deep south, I asked the question “What is the most top of mind thing for the...

Mike McVay
Oct 23, 20234 min read
Don’t Be Scared Of Halloween
Halloween is the second largest holiday of the year in the United States. Americans spend an estimated $6 Billion annually on the...

Mike McVay
Oct 16, 20233 min read
Tay Tay All Day
Taylor Swift has been a force of nature for a while now. Sold out stadium tour, appearances, award shows, a dramatically large social...

Mike McVay
Oct 9, 20233 min read
Forgotten Tactics of Great Programming
In the past, there seems to have been a greater focus on competitive programming tactics being employed. This was in a day when one...

Mike McVay
Oct 9, 20233 min read
Managing Difficult Talent – Mike McVay
The conversation started with the Market Manager telling me how difficult the talent was and why this person was not enjoyable to have on...

Mike McVay
Oct 2, 20233 min read
Showing Up Matters
During the past 12 months I’ve been to many different conferences that support Radio, Podcasting and Media Management. They’re focused on...

Mike McVay
Sep 25, 20232 min read
Be Prepared for The Next Crisis
The September 11 attacks of 2001 caused the deaths of 2,996 people. Thousands more were injured, and long-term health effects have arisen...

Mike McVay
Sep 11, 20234 min read
Five Ways To Bring Back Radio’s Enthusiasm
Whenever a conversation turns to audio, you can expect that podcasting will be the first thing that is talked about. The category not...

Mike McVay
Aug 28, 20233 min read
10 Ways To Manage Your Manager
During my career, I’ve been lucky enough to do just about everything inside of a radio station, including being a General Manager and a...

Mike McVay
Aug 21, 20233 min read
Hiring to Avoid Firing
I’ve been a Program Director, or involved in programming, since I was 19 years old. I’ve interviewed and “hired” or “passed” on a couple...

Mike McVay
Aug 14, 20233 min read
Talent Crisis Management
Media groups spend a lot of money promoting and marketing talent in order to have them be reflective of their radio station brand. Talent...

Mike McVay
Aug 7, 20235 min read
The Barbification of Media
The media world is abuzz at the success of two women with high profile stature around the globe. They are Barbie and Taylor Swift....

Mike McVay
Jul 31, 20233 min read
What Keeps Me Up At Night
When you’re awake at night, staring at the ceiling before the monsters come to visit, if you’re like me, the mind tends to wander....

Mike McVay
Jul 24, 20233 min read
A Dose of Real
The news was high-profile as Spotify recently ended its massive multi-million-dollar partnership and podcast deal with Prince Harry and...

Mike McVay
Jul 17, 20233 min read
We Get Letters - The Programming Model
To read the blog post, "The Programming Model," CLICK HERE. Great column today (as usual). Since a lot of what you said about music --...

Mike McVay
Jul 11, 20234 min read
The Programming Model
The spring rating results are about to start returning. In a recent conversation the question arose as to how a radio station can go...

Mike McVay
Jul 10, 202311 min read
The 6 P’s for Promotion
The 6 P’s refer to the saying “Prior Preparation Prevents P**S Poor Performance. Tomorrow is the Fourth of July. Independence Day....

Mike McVay
Jul 3, 20232 min read
Pride as a Culture
Despite the ever evolving and changing face of media, and the erosion of audience that most legacy media is experiencing, there is much...

Mike McVay
Jun 26, 20233 min read
Artificial Intelligence; The Discussion Continues
This past week Fred Jacobs of Jacobs Media and I joined Loyd Ford on his podcast The Encouragers; The Radio Rally podcast. The topic was...

Mike McVay
Jun 19, 20234 min read
Know Your Audience
The termination of Chris Licht as the CEO of CNN has shaken the windows of the media world. Licht has “chops.” He has had a successful...

Mike McVay
Jun 12, 20234 min read
40 Tips to Program A Great Radio Station
The Radio Ink 40 Most Powerful People in Radio issue is a little more than a month away. That realization led me to think about those...

Mike McVay
Jun 5, 20233 min read
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