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The Year of The Woman
This evening the Alliance for Women in Media will present the 49th Annual Gracie Awards Gala at the Beverly Wilshire Hotel in Beverly...

Mike McVay
May 21, 20243 min read
The Value Of Sonic Branding
It’s always interesting to me how the use of audio signatures, sonic, branding, logos, mnemonic sounds, and jingles go through cycles of...

Mike McVay
May 14, 20243 min read
The News Is The News
There has been much discussion around the recent NPR “whistle blower”, Uri Berliner, making accusations that position NPR as purposely...

Mike McVay
May 7, 20242 min read
The Extinction of the Non-Compete
The recent Federal Trade Commission ruling, appearing to eliminate the Non-Compete, has been met with mixed reviews in the media world....

Mike McVay
Apr 29, 20243 min read
Leave It Better Than You Found It
A recent social media post took exception to a programmer’s comment about the lack of success his replacement had with the same radio...

Mike McVay
Apr 23, 20242 min read
The Broadcasters Foundation of America; Lessons in Giving
Tomorrow the annual Broadcasters Foundation of America Breakfast will be held on the final day of the NAB in Las Vegas. I am honored to...

Mike McVay
Apr 16, 20243 min read
How To Beat Media Job Shrinkflation
It’s difficult to pick up the trades without seeing the elimination of jobs in media. We’ve seen radio and audio companies cyclically...

Mike McVay
Apr 9, 20244 min read
Unique Radio
If you’ve not yet watched the Amazon Prime documentary “Hendrie” … then you need to as soon as you can. If you’ve never heard of Phil...

Mike McVay
Apr 2, 20243 min read
A Different Approach To Marketing Radio
Radio keeps doing the same thing expecting a different result. There is a general feeling that the value of radio is decreasing as both...

Mike McVay
Mar 26, 20245 min read
Being Spontaneous
When you think about what’s missing from radio, you’d be right to have many things pop into your head. Among that list for me is...

Mike McVay
Mar 17, 20243 min read
Lessons From The Pandemic
Tomorrow is the fourth anniversary of the day the world shut down due to the COVID-19 pandemic. I remember where I was as I am sure most...

Mike McVay
Mar 11, 20244 min read
AI and Radio
The Country Radio Seminar (CRS) wrapped up this past Friday night. The trend of media conferences focusing on Artificial Intelligence...

Mike McVay
Mar 4, 20243 min read
AI tackled at Country Radio Seminar. #CRS2024
Via RadioInk. What A Difference A Year Makes: Are Radio’s AI Fears Thawing? Last March, an “emergency” last-minute early-morning session...

Mike McVay
Mar 1, 20243 min read
Embracing Digital: A Radio Roundtable
The ever-present inferiority complex that radio suffers from allows the companies that have digital delivery to play on the perception...

Mike McVay
Feb 27, 20245 min read
The Country Radio Seminar 2024
The Country Radio Seminar kicks off on Wednesday, February 28. It is my Must Attend every year. I was wowed when I first attended the...

Mike McVay
Feb 20, 20243 min read
Radio Broke My Heart
Valentine’s Day is tomorrow and it seemed like an appropriate time to write about Love. I could wax poetic, but that would be...

Mike McVay
Feb 13, 20243 min read
Ground Hog Day
Last Friday we recognized Ground Hog Day. That day when a marmot is the focus of predicting the end of winter. The groundhog wakes up...

Mike McVay
Feb 6, 20243 min read
Devaluing Radio
Research results distributed by marketing entities tout the strength of radio as a strong tool to be used for advertising services,...

Mike McVay
Jan 30, 20243 min read
The Selling Power of Personalities
I remember the days of Rush Limbaugh delivering live daily endorsements. His reads for Snapple stand out to me. Kraig Kitchin, who worked...

Mike McVay
Jan 23, 20243 min read
News In An Election Year Mike McVay
The 2024 Election Cycle really began early in 2023 leading to the official start of primary season which was yesterday, January 15th. The...

Mike McVay
Jan 16, 20244 min read
Starting Over
The pandemic created multiple changes in the lives of many. Being in lockdown introduced us to previously undiscovered shows on...

Mike McVay
Jan 9, 20243 min read
Resolutions for a New Year
Out with the old and in with the new. The start of a new year brings hope, excitement, a chance for a fresh start, resolutions and...

Mike McVay
Jan 3, 20244 min read
Christmas is Over … Now What?
The holiday season continues, but Christmas is over. Welcome to what they call Boxing Day in the United Kingdom. It’s when people return...

Mike McVay
Dec 26, 20233 min read
The Wrong End of a Budget
If you’ve ever laid awake at night worrying about your job, been responsible for a station budget during tight times, or been the “budget...

Mike McVay
Dec 25, 20232 min read
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