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McVay Media

A FULL SERVICE CONSULTING FIRM

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Running for over three decades, McVay Media is a full-service consulting firm, specializing in helping clients in Broadcasting and Media. 

Broadcast & Media Strategies That Work

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In theMedia 

In our final episode of this continuing series, we hear the conversation Erica Farber of the RAB had with Mike McVay, President of McVay Media. Founded in 1984 as a programming consultancy, today the company is focused on radio, network and syndication, coaching talent, working with podcasters and as Mike puts it, “marketing for things that color outside the lines."

Vintage Radio

Insights

The audience is fragile.   It isn’t your birthright to have them as listeners. You can easily and accidentally fail their expectations. If that happens … it takes a long time to bring them back.

Vintage Radio

New England TV, Radio and Podcast Personality Ben DeCastro recently interviewed Mike McVay for his Podcast.

 

We Get Letters

Read "A Different Approach to Marketing Radio" HERE.

Mike:

 

I read your Radio Ink piece (A Different Approach to Marketing Radio) and was thinking about your comments on new music. I do agree with what you wrote and there should be radio stations in formats doing it, but I don't think anybody is.

 

What I didn't agree with, and I thought I'd share it, is when you wrote: 

 

"You can’t get interviewed on Spotify. You can’t get interviewed on Apple Music.  You can’t have a conversation, or get your brand message out there, and you can’t connect to the artist.”

 

I don't know if you do any work for Spotify or Apple, but if I did and I read that, I'd say, “Why couldn't we?” I'd add channels. Maybe using AI, maybe just letting the artists speak in their own words without anybody asking questions, or having the questions read but not played back, or go ahead and get somebody famous to do the interviews. Then intersperse them with the artist's music. 

 

I'd read what you wrote and think, huh? Radio isn't doing it and we're the source for music discovery, and McVay is a pretty smart guy that is making a compelling argument that it fills an audience demand. Who says we can't do it?

 

Thanks!

 

Andy Bloom

Senior Global Media, Marketing, Communications, and Research Executive

Contact

NEWS

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