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McVay Media

A FULL SERVICE CONSULTING FIRM

Welcome to McVay Media

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Running for over three decades, McVay Media is a full-service consulting firm, specializing in helping clients in Broadcasting and Media. 

Broadcast & Media Strategies That Work

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In theMedia 

In our final episode of this continuing series, we hear the conversation Erica Farber of the RAB had with Mike McVay, President of McVay Media. Founded in 1984 as a programming consultancy, today the company is focused on radio, network and syndication, coaching talent, working with podcasters and as Mike puts it, “marketing for things that color outside the lines."

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Teaching Moments

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WELCOME

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.

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Vintage Radio

Insights

The audience is fragile.   It isn’t your birthright to have them as listeners. You can easily and accidentally fail their expectations. If that happens … it takes a long time to bring them back.

Vintage Radio

The Library of American Broadcasting Foundation Unveils the 2024 Giants of Broadcasting & Electronic Arts Award Recipients

The Library of American Broadcasting Foundation (LABF) will recognize distinguished industry leaders for lifetime achievements during the 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony. The annual event will take place from 11:30 a.m. – 2:00 p.m. on Tuesday, November 12th at Gotham Hall in New York City.

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The ceremony is presented by the LABF, a non-profit organization dedicated to preserving the past, reflecting the present, and informing the future. The awards presentation celebrates the remarkable creators, inovators, leaders, performers, and journalists who have blazed trails in the radio and television broadcasting industry.

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LABF has honored more than 200 leaders in broadcasting since the event's 2003 inception. Net proceeds from the luncheon will support the preservation and expansion of the Library of American Broadcasting collection, which is curated at the University of Maryland. Considered among the largest of its kind, the Library of American Broadcasting plays a vital role in growing, preserving, and providing access to archives that highlight broadcasting's profound influence on culture and history throughout the world. The LABF also supports the Broadcast Education Association (BEA) through the underwriting of research, creative grants and academic publications focused on broadcast media.

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“This event celebrates the ‘innovators and trailblazers in the media industry,” said LABF Co-Chairs Heidi Raphael and Jack Goodman. “We are absolutely thrilled to pay tribute to and honor these outstanding individuals for their many contributions in broadcasting and American Culture.”

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The 2024 Giants of Broadcasting & Electronic Arts honorees include:

AL ROKER

Weather and Feature Anchor, TODAY and Co-Host, 3rd Hour of TODAY

 

CHRISTINE BARANSKI

Two-time Tony and Emmy Award Winning Actress

 

MIKE MCVAY

President

McVay Media Consulting

 

PATSY SMULLIN

President and Owner
California Oregon Broadcasting, Inc.

 

STEPHEN A. SMITH

Star of ESPN
NY Times Best Selling Author
Creator and Host of The Stephen A. Smith Show

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STEVE JONES

President and Chief Executive Officer Skyview Networks

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WENDY MCMAHON

President and Chief Executive Officer
CBS News and Stations & CBS Media Ventures (CMV)

Returning as emcee, 2018 Giant honoree, Bill Whitaker, correspondent, 60 Minutes, CBS News

We Get Letters

Read “Thee Advantage of Locally Owned Radio” HERE.

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I enjoy every day, but today’s post was very special to me as we own one operation:  AM with an FM translator in a micro market.   We’re surrounded by signals that come in from the bigger markets: Baltimore, Annapolis etc. I have 40 + years’ experience in varying market sizes, but in buying this small (but affordable for me) operation, I wanted to get back to the type of radio at which I started: local radio made by and for the local community.   We have a mindset of supporting the community, armed with the knowledge that if we do that well, the community will in turn support us (which it does).   And we accomplish this with a sound and staff that “outperform the market,” (because a micro market deserves professional, great sounding radio too).

 

We aren’t getting rich here, but we’re doing ok.   We make it a point to be in the community as much as possible (we have a window front broadcast studio downtown in a local business), and in Rock Hall near the shorefront in another.    Our staff are members of the Lions and Rotary and are on the boards of various area nonprofits.   We broadcast from Fairs, Festivals, and community events.   I often hear “I see you guys everywhere” and when I do, it makes me smile, because I know we are accomplishing our mission.

 

For this reason, I love the David vs Goliath “street fight” because every day, it gives us a chance to go into advertisers and extoll the virtues of being the station(s) you can turn to know everything going on in “our” community.   At times, it may seem like we too are outnumbered by all the listening alternatives, but our “protective armor” is being the “go-to” for all things local that you can’t find anywhere else. It gives us full advantage over the competition as people here notice and appreciate it.

 

Thanks for all you’ve done and continue to do for the industry.    I appreciate your posts every day. 

 

Brian Moore, Owner

Hometown, Multimedia, LLC

Host, American Warrior Radio

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