McVay/Cook & Associates Show Prep

Las Vegas Locals Heard Why…
traffic was snarled around the Convention Center for a week, when our Holland Cooke gave 'em the 411 on the 2012 Consumer Electronics Show on KDWN's Heidi Harris Show.

NEW! 2012 McVay/Cook Promotional Calendar
CLIENT EXCLUSIVE DOWNLOAD

January McVay/Cook Monthly Memo
Charlie Cook looks at how radio can make resolutions for the new year with a glass that's half full. Plus Holland Cooke reprots from BlogWorld LA. CLIENT EXCLUSIVE DOWNLOAD

What You Missed, If You Couldn't Make It To Baltimore
Our Holland Cooke covered the recent Arbitron Client Conference for Talkers magazine.

Many -- Maybe Most -- Stations Use Facebook Wrong...
...according to research professionals. Read how, in notes from Arbitron's Client Conference, by McVay/Cook's Holland Cooke.

January Daily Almanac

January Sales Promotional Lightbulb

Where Will Talk Radio Be In Five Years?
Imagine how often our News/Talk Specialist Holland Cooke is asked? This month, his forecast...

Maybe Pandora Got It Right
Guest columnist Barry Fox, Program Director of WRAL/Raleigh, NC, on why radio broadcasters may need to rethink the the commercial spot load.

Survival Speech: Critical Communication Skills For The Way Things Are Now
McVay Media's Holland Cooke, speaking at Talkers magazine's 2011 New Media Seminar in New York.

Walking The Talk
"Every time I do this, I end up writing shorter aircheck reviews," McVay Media News/Talk consultant Holland Cooke muses after guest-hosting The Allan Handelman Show on North Carolina's SuperStation WZTK.   Click-to-listen.  And what you'll hear is tantamount to a listener focus group that reminds us how many competitors radio has for listeners' attention.

"Disco is Changing .... and may be dead!"
A proclamation by Mike McVay in 1979 ... as a program director at WAKY/Louisville, KY. Check-out that hair! And don't overlook the pencil thin moustache. The quote today seems almost moot, but in 1979 it was the first such proclamation and predicted what was a newsworthy cultural shift in music.
Watch the YouTube video.

The Often-Unsung Heroes of GREAT Talk Radio?
Screeners! McVay Media News/Talk Specialist Holland Cooke explains why, and how effective technique can up-your-call-count, and make your show sound popular. To download his free White Paper, send E-mail to screenertips@hollandcooke.com. Mere moments later, the E-robot will deliver.

Break Free of the Pack
is it time to think about a different approach when dealing with a particularly difficult project, problem or prospective client?

Change Your Habit: Sell Long-Term
Long-term business is good for us. Long-term business is also good for our clients.  If you will take a look at your success letters, I believe you will find that most of them have been written by your annual advertisers.  Using radio on a consistent basis has given them results. Radio works!