Christmas Songs & Audio To Dowload
Now featuring new tracks from Carrie Underwood, Jim Brickman, Orla Fallon, Terry Fator, Sarah Brightman, and many more...we have the tracks that your audience wants to hear this holiday season!
Updated 11.21.09
Holiday Action Plan Part One: Thanksgiving
One of the big questions for newstalk radio has always been how to deal with the Thanksgiving, Christmas, and New Years holidays. Generally, almost everyone wants to be off Christmas Eve and Christmas Day. With a little planning and commitment from the people who will benefit from having the time off, it can be done! And, more importantly, you can create memorable programming in the process!
From The PromoLab: New Years Eve Promotions
This is it. The last big promotional opportunity of 2009. I've got old promotions and new stuff from recent brainstorming sessions. Dare to think out-of-the-box. Dare to make a scene. Dare to be HUGE. Client Exclusive
NEW! Liners for Christmas Shoppers Weekend
Client Exclusive
Holiday Music Lists For CHR
It was just Christmas 2008, right? Another year has flown by with Lady Gaga and Pink, Taylor and Kanye, Fergie and Miley, and NOW it’s time for our Jerry King to pass along his 2009 top holiday songs, along with rotations, so you won’t be out of the loop! Client Exclusive
Holiday Music Lists For Hot AC
The most wonderful time of the year is almost here. And with America just coming out of the recession, everybody needs a little Christmas! Contemporary guy Jerry King is spinning the holiday Wheel of McVay and has come up with the best holiday songs for you to play. Client Exclusive
Christmas Currents 2009
Frow power currents from Tori Amos and Terry Fator, to regular currents from Carrie Underwood and Josh Groban, we've put together the list for your holiday season! Updated 11.10.09
Taking Music Risks
As the role of Music Radio changes from a dominate taste maker for music (old and new) to a world where there are many other players in the game we are faced with new challenges to stay in the game. We are going to have to find a new way to balance our need for that huge cume that fuels the core of our business model with the endless variety of new opportunities the audience has to explore music and hear more than we offer on our playlists.
McVay Media Complete Christmas Package for 2009
NEW UPDATES include holiday greetings from Taylor Swift, new holiday music from Callann Lane and Ashley Nemeh, and a Guide to Planning for Life After Christmas!
McVay Media Monthly Memo November 2009
November McVay Media Almanac
November Sales Promotional Lightbulb
November Dates & Celebrations
November McVay Media Sports Calendar
H1N1 State of Emergency
As USA H1N1 deaths top 1000, President Obama declares National Emergency. WHAT THIS MEANS TO YOUR STATION, from McVay Media's Holland Cooke.
Personal Marketing Part One
Jim Glass provides a refresher course on the personal side of the marketing equation.
McVay Media Complete Christmas Kit 2009
Now includes complete Holiday 2009 RCS information! Your station's complete guide to a successful Christmas season filled with yuletide cheer and profits-a-plenty. Includes planning guides, music guidelines, downloadable songs, promotional ideas, and liner scripts! Client Exclusive
2009 NAB Radio Show Report
Couldn't be in Philadelphia? Download 12 pages of Radio Show notes, from McVay Media's Holland Cooke.
Lessons Learned from Letterman's Liason(s)
Holland Cooke provides some tips for handling unfavorable news about your station. Plus some insight as to the impact of "bad publicity."
Will Talk Radio's "Dog Whistle" Spark New Violence?
Holland Cooke writes for the Daily Kos and says, "I fear new violence, provoked by something my own industry is doing. I say so, willing to risk sounding alarmist, because I have the attention of the people responsible for what's on Talk Radio. They need to understand how some among us are being irresponsible."
The New iPod Nano Gives Radio a Second Chance among Younger Listeners
A new survey from Vision Critical shows that the interactive features of the FM tuner in the new iPod Nano have potential to re-ignite interest in radio among younger demos.
Terrorist Action Plan
With the U.S. threat level at high (orange) the Department of Homeland Security cautions that American’s should not relax their awareness that national and local targets remain at risk. Jim Glass provides a plan to ensure that all personnel is trained how to respond no matter what day of the week.
UPDATED: The Crisis File
Jim Glass updates his quick reference on how to respond to a variety of emergency situations.
Playing it Cool
Projecting a Cool image is one of the toughest skills to pull off in marketing, branding, and creating the product/station/personality. It's a tight balance point of being noticed and making an impression without overstating or overdoing it.
Off-Target In The Case Of Listener Driven Radio
Mike McVay responds to Richard Harker's comments on rbr.com regarding Listener Driven Radio.
New From The PromoLab!
From the mind of our friend Paige Nienaber (with some help this time from Mark Adams at
Hot Hits 95.7 in Houston): what is going to be the "hot toy" of this holiday season?
Selling With Enthusiasm
Pat Bryson ponders about why the new kid in the sales room is able to bring in orders from those clients no one else could sell?
Arbitron 2009 Survey Dates:
Winter 2009 Jan. 8-April 1
Spring 2009 April 2-June 24
Summer 2009 June 25-Sept. 16
Fall 2009 Sept. 17-Dec. 9 | 
