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July 2008 Promotional Ideas
From the offices of Albright & O'Malley.
Client Exclusive
Lifestyle Is As Lifestyles Does
Want some hard-hitting, meaningful promotions? Got out from behind the computer and on the streets meeting listeners.
The Curve of Forgetting Meaningful Material
We need to remember what we tell our clients: Frequency sells!
Fun In the Hotel Pool!
Have you discovered these great, under-utilized, promotional venues. They have lots of space. They usually have a bar. And they inspire various stages of undress.
New in The PromoLab!
How to start getting people to say at your remotes. Plus a lawn mower frozen in a block of ice! Client Exclusive
Earning Respect
In broadcast sales, time spent thinking before planning will sharpen your road to respect, and positive results.
Success
Jim Glass looks at the meaning of success in radio and provides tips for staying on target.
Did Negative Talk Do It?
Recession advertising talking points.
The PromoLab
Why does your station need a summer umbrella? Client Exclusive
The Value of Time
Jim Glass asks you to
consider the selling value of time against the “real” cost of those precious hours?
Common Sense In Sales
Shouldn't you be treating your customer as a person, not a paycheck?
The Extra Mile Club
Why you must do more than your listener's expect...
The PromoLab: Election Coverage and Imaging
Client Exclusive
QuotaBusters QuickTip
Recession sales tips...
Selling Radio In A Changing Environment
You are doing the opposite of what you're saying, and then telling advertisers to spend more and be aggressive...
Fun on the AM
Imagination + Promotion = Fun + Buzz + Bucks.
The Good, The Bad, or the Ugly
The business secure in their ability to unearth DOLLAR$ is the operator who advertises NOW to insure tomorrows ringing cash register. They do not mind that a dollar might be a bit tattered. They understand that not advertising is allowing the economist’s apprehension dictate their cash-flow
What A Tangled Web We Weave
Paige Nienaber asks, "Why are many radio station websites so lame?"
4 Sales
Ideas to turn into dollars.
Client Exclusive
The Road To Revenue Part Two
In Part I, we looked at the sales manager title and how it might be themost misleading in business. In Part II, we expand on your GSM hiriing criteria because it's easy to hire someone, but difficult to hire the “right” someone…
The Road To Revenue Part One
Jim Glass begins his trip down the road with advice on recruiting an effective sales manager.
Copy Writing Under Pressure
Exclusive notes from the Albright & O’Malley Client-Wide Conference Call with Dan O’Day.
CoLearn Launches 3R Selling
3R Selling is the latest iteration of the world-famous Customer Focused Selling program in use worldwide since 1984. 3R refers to the theme and the values that underpin this entire way of doing business: Results, Renewals, and Referrals.
Improve Online Communications and Improve Productivity
A revised list of tips to better improve your online communication; saving hours a day and hours of frustration with email.
Organization: The Key to Sales success
Guest columnist Pat Bryson asks, "Just how organized are you?"
Sports Franchise Promotions
The following precautions apply to contests, events, and promotions, involving ALL professional and college teams and leagues...and contains NFL/Super Bowl promotional regulations you should consider.
New CoLearn Sales Tip
What have you given your clients, recently?
8 Rules for Marketing to Women
These 8 marketing rules are tried and true… proven by the best marketers in the world today. We can all learn a lot from their success.
Hottest Sales Demo for 2008
They're 2007's sleeper: upper-end baby boomers.
Tips for Great Live Endorsement Spots.
Hear case studies and success techniques you can emulate. McVay Media's Holland Cooke interviews three hosts who can SELL-SELL-SELL.
What Radio Can Learn About Internet NTR From A Blender
PLENTY...as you'll read in Holland Cooke's notes from the 2007 Streaming Media West conference.
McVay Media 2008 Promotions Calendar
Designed to be used as a guideline in developing a plan of action for the coming year, these suggestions should be utilized as a part of the budgeting process for 2008. This memo is full of suggestions that will generate revenue for your station, too. Client Exclusive
The Price Is Right
Jim Glass details how planning, perseverance, then price can help an AE handle rate objections.
Sales: 3 Internet NTR Leads
Even just a couple years ago, web revenue seemed like "the future." Now, you might sell out all your on-air inventory and still not make budget! So monetizing your station's online assets is imperative. McVay Media's Holland Cooke outlines three specific opportunities.
The AE Checklist
Jim Glass focuses on AE personal positioning with a series of questions for self analysis.
Interactive Selling
Develop a sales strategy, not a sales style.
Up Close with McVay Media Vice President of Sales Jim McVay
FMQB catches up with Jim for a Q&A session.
Sales Marketing Action Plan Part One
Jim Glass provides a sales action plan checklist for radio advertising AE's.
Make Someone's Day With "The Surprise Upgrade."
You just MIGHT make a new P1 friend. McVay Media's Holland Cooke explains...
Promo/commercial copy writers:
Are you describing what’s-being-SOLD? Or BOUGHT? McVay Media's Holland Cooke has some tips...
Who Is Guarding Your Gate?
Jim McVay provides some tips on improving your image with clients, business partners, and listeners who call your station.
HipCricket, McVay Media Announce Mobile Marketing Alliance
Partners to bring nation’s largest mobile marketing operation to broadcasters and brands.
Better EMail Management
Here is a checklist for you to use to improve your Message Management.
Take The High Road
What do you do when someone badmouths your station? And who is or is not eligible to participate in your contests? An unusual situation causes both questions to be examined...
The Sales Puzzle
Be honest. How does your sales kit look? Jim Glass provides some suggestions on how to shape up your sales materials.
The New World Gatekeeper?
Who is blocking your path to sales opportunities? Jim Glass provides suggestions for selling to them first.
Leaving Money on the Table
Why mobile messaging is a new technology that Radio has more to benefit from than any other medium.
Revenue...Right Under Your Nose
An overflow crowd showed up for McVay Media's Holland Cooke at the 2007 Radio Advertising Bureau convention. See-and-hear a clip, in which HC describes a common programming mistake...and a fix that your Sales department will LOVE.
Top 10 Consumer Trends for 2007
According to Chain Store Age magazine, here are the top 10 consumer trends for 2007.
Radio Spots: What Happens When The Spots Come On
Holland Cooke writes,"This alone was worth the trip to Dallas last week!" New research which counters some fundamental negatives about radio ad tune-out.
Non Traditional Revenue Equals Ratings and $
Mike McVay presents several programming and promotional opportunities that can generate revenue for your station.
"I Only Have One Word For You, Son..."
Jaye Albright looks at how to get the jump on the competition via postal cell analysis.
Wanting To Sell Is All That Matters
Jim Glass on why closing sales is all about planning for the sale.
Creating Magnetic Promotions
McVay Media's Daniel Anstandig will take you from conception to execution of great promotions.
Download the PDF of his presentation
In Your Hair, On The Floor, And Top Of Mind
Nothing says “Let’s party!” like a blast of falling confetti and now Artistry in Motion lets you customize confetti in special shapes and colors.
Nothing But Net
Ever wonder where those Internet reporters come up with their list of kooky new Web sites?
What Are You Looking At?
It’s called StareMaster, and it’s basically…a staring contest. Find out more about this hot, new promo idea...
Dad Number 43? You Were A Little Flat At The End
From Rock station KDKB in Phoenix comes “93 Singing Dads”, a promotion which could work for just about any sporting event at any time of the year.
I Want Candy
Doug Harris gets all girly-girly and shares a daily email source for fashion and trends with a female focus.
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