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Solitaire

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In spot sales, you need to be persistent and play out your whole hand before giving up.

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Ira Rosenblatt is a lifelong broadcaster having grown up at the feet of Sam Rosenblatt. He has held almost every imaginable position in broadcasting.

He is President/CEO of WS Media.

Contact him at 412.370.4143 or vie e-mail at idrbmr@aol.com.

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I don’t know about you, but every time I sit down at the computer to either write this memo or just catch up on other work, I get stuck at the Solitaire icon.

Maybe I’m addicted or just distracted, but I end up playing a few games before I get going on my project… then a few more either when I’m done or just when I need a distraction to clear my head.

The number of games always depends upon whether I’m winning or losing since I can’t quit unless I win. Of course, sometimes when I win, that’s enough to keep me at it for another game or two!

This is why I don’t gamble...

Anyway, I’ve noticed something while playing Solitaire that I continue to see every time I sit at the computer. When the game starts easy, with all of the aces up top and lots of cards to play on the first round, I always seem to lose.

When I only get a few cards moved during the first round, it appears that I get farther through the game and have a better chance to win.

Of course, since I am always looking for a way to tie whatever I do to sales, I was wondering if that same thing occurred during most of our sales calls.

Certainly, some of our presentations go exceedingly well, and we are able to close them quickly, but on occasion, the ones that look the easiest end up taking forever, if they actually even close. You know the guy who is ready to buy but just needs a little more time… which ends up being never!

And then there’s the client who gives you a hard time with no real encouragement, until all of a sudden you realize that he is signing the agreement!

I guess the point is, that as important as first impressions are, they don’t always drive the final result.

As with playing Solitaire, you need to be persistent and play out your whole hand before giving up.

Of course the other thing you need to remember is that when you win, head to another client while you have the momentum. And when you don’t win, keep going until you do.

See, sales can be as easy as playing Solitaire… just don’t spend a lot of time playing it while there are still clients out there waiting to be sold!!!

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