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Pat Bryson, Bryson Broadcasting International
We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, email Pat Bryson.
Click to visit Pat's website.
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Have you ever watched a train begin to move? The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed.
If you were to disconnect the engine while the train was moving at full speed, the train would continue to move for some time, but gradually, gradually it would come to a halt.
The train demonstrates the law of inertia.
Inertia is "the tendency of all objects and matter in the universe to stay still if still, or, if moving, to go on moving in the same direction."
Advertising is like hooking an engine to your train and starting the engine. It takes a while for advertising to get to full speed. It will then continue at full speed as long as the engine is attached.
When you disconnect the engine, advertising will continue to generate sales for awhile, but these will gradually slow to a halt.
Then, the law of inertia states that it will take time to get the train moving again.
I believe I hear a reason for long-term, consistent advertising.
It gets your client's train up to full speed and keeps it there.
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