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Pat Bryson, Bryson Broadcasting International
We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, email Pat Bryson.
Click to visit Pat's website.
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"Selling is the transference of enthusiasm from the salesperson to the customer."
Ever wonder why the new kid in the sales room is able to bring in orders from those clients no one else could sell? Enthusiasm! These "newbe's" don't have the product knowledge:they don't have a high level of sales skills. They do have enthusiasm.
Most of these new sellers haven't had clients and agencies tell them over and over again that "radio doesn't work". They haven't yet had clients tell them that "their commercials cost too much". Instead, they are on fire with the conviction that radio is the salvation of all retailers. And, guess what, they sell radio!
Belief in our product is critical to sales success. And "belief" is more than head knowledge. It is heart knowledge. It is the certainty that we have the solution to our clients' marketing problems. It's all about our passion for our product.
When you have a passion for our product and believe that it has the ability to satisfy customer needs, then you can transfer that belief to your clients. Having a passion for our product means that you will often exceed your customer's expectations.
May we always have the same level of enthusiasm that we had our first day on the job!
Remember, "Passion is the trigger of success".
The Client's Corner
Ad-ology Research CEO C. Lee Smith says "Advertising not only assures consumers of a business' reliability in a soft economy, but it can influence where and what they buy."
His firm's survey shows the number one factor that would make a consumer more likely to purchase an item over $1000 is price. That's no surprise. 40% of people are using more coupons. This survey also found that advertising was even more critical for car dealers. Half of the respondents concluded that a dealership was "struggling" if they no longer heard or saw their advertising. 20% thought not seeing advertising meant that the dealer was less willing to deal.
Words to Live By.....
"If your company mission is to climb a tree, which would you rather do: Hire a squirrel or train a horse?"
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