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Jim McVay , Executive Vice President/ Sales, McVay Media
President/Sales for McVay Media. With multi-talents in the broadcasting industry spanning 14 years, Jim specializes in syndication, marketing, sales, operations and corporate consulting.
Outside of the media world, Jim has worked in the consulting arena for Ernst and Young aiding in the development and implementation of corporate team building courses.
Contact Jim McVay at 440-892-1910 or click to email.
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" You are doing the opposite of what you're saying, and then telling advertisers to spend more and be aggressive" sums up my own thoughts in radio sales for over the last couple of years. -Jim McVay
Yes, the US may be slipping into a recession, but Mike Mahone and John Potter of the RAB say that's not really unusual, that recessions come along about every five years and typically last about 10 months. So, how do radio sales staffs get through it? They presented research from multiple studies showing that advertisers who cut back in a recession pay a price in the recovery, lagging behind competitors who maintained or increased ad spending during a recession. "It's all about share," said Mahone, noting that while an advertiser's sales may be only flat by advertising heavily in a recession, that will lead to much faster growth in the recovery. Of course, that's a tough message to get across to many business owners as they see tough times around them, so Mahone said it is critical to have new ideas to get advertisers over the fear factor. One audience member drew heavy applause when he noted that one major broadcaster has announced a freeze on promotional spending for its radio stations. "We are doing the opposite of what you're saying, and then tell our advertisers to spend more and be aggressive," he lamented.
If you would like to share some of your thoughts on the RBR article above , or are having difficulty selling a client, please email me jim@mcvaymedia.com
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