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Pat Bryson, Bryson Broadcasting International
We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, email Pat Bryson.
Click to visit Pat's website.
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No matter how great our presentation skills are. No matter how good we are at taking care of our clients, they forget us very quickly! Or, at least they forget what we've told them. The "Curve of Forgetting Meaningful Material" tells us that:
* After one day, 72% of what is learned is remembered.
* After five days, only 56% is remembered.
* After 10 days, only 47%.
* After 30 days, only 30%
Now, these percentages are for meaningful material. What about meaningless material? ( Sorry, but much of what we talk about is considered meaningless to our prospects!)
* After 33 seconds, only 58% if what is learned is remembered.
* After 1 day, only 34% is remembered.
* After 6 days, only 25% is remembered.
* After 31 days, only 21% is remembered.
What does your prospect remember after your sales call? Columbia University Studies reveal these statistics:
* After 1 day, 72% of a verbal message is remembered.
* After 1 week, only 52%.
* After 1 month, only 30%
These frightening numbers show us why we must never stop selling our clients. Every time we are in front of them, we must tell and re-tell our story. We can't expect them to remember all the reasons why they are investing their marketing dollars with us without constant repetition. We need to remember what we tell our clients: Frequency sells!
"Educational Psychology" E.L. Thorndyke
"Uber das Gedachtnes" Ebbinhaus
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