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What Are You Looking At?

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A Random Thought From The Creative Animal

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Doug Harris
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Doug Harris , McVay Media Advisors Alliance

As President of Creative Animal International and Noisemaker Communications, Harris enjoys an elite position in the broadcast community, with an international reputation for innovative, clutter-busting marketing campaigns for a wide variety of clients.

 

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Consider this novelty, which comes to us by way of Pensacola, Florida.

It’s called StareMaster, and it’s basically…a staring contest.

After a warm-up phase during which eye blinking is allowed as long as eye contact with the competitor is maintained, the two contestants enter the “Dry Eye Death Phase” where any blinking interruption ends the match for the offending party.

The contests became so popular at bars in Florida, that originators Jaimes Miller and Sean Linezo made a documentary, appropriately titled “StareMaster: The Movie”.

Before you soften the contest elements (like the Dry Eye Death Phase) for AC radio and stage your own staring contest at a club, car dealer, or shopping mall, conduct your own research by “Googling” the category or visiting www.staremaster.com. It’s interesting reading.

And if you do try this, don’t forget to send out a press release. This is just the sort of thing that those wacky TV anchors pick to close their nightly newscasts.

And can you see kids doing this at a theme park this summer??!!

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consulting services
Mike McVay   Mike McVay , President/
McVay Media
Click here to read more about Mike McVay
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Doug Harris   Doug Harris, Promotions Specialist/
McVay Media
Advisors Alliance
Click here to read more about Doug Harris
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