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Holland Cooke's October Newsletter
FREE to clients this month! Holland shares his notes and observations from the NAB Radio Show.
It's like being there! Client Exclusive
The Road To The White House
Mike Glass provides a newly-updated look at both the Republican and Democratic campaigns in this exclusive report.
October 2008 Sports Calendar
From the offices of Jim Glass.
Podcasting Made Profitable
Read about "The 4 P's of Podcasting," and a great FREE tool, in Holland Cooke's notes at the recent New Media Expo in Las Vegas.
Evidence is Everywhere:
Demographic demand will shift.
NewsTALK vs. SportsTALK
Not Just Game Stats If You Know How To Push The Hot Buttons!
The McVay Media News Checklist
Presenting a "baker's dozen" of suggestions for critiquing your news department..
Welcome To Arbitron's Fall Book
Holland Cooke discusses the importance of a summertime tune-up.
AM Radio's Best Friend Every Summer? Baseball!
If you've got the game, it's to be the cheerleaders...
Viva Las Vegas!
Holland Cooke reports from NAB2008!
Fun on the AM
Imagination + Promotion = Fun + Buzz + Bucks.
Not the Baseball Station?
Jim Glass provides some reasons why you should still sign-on this spring and summer. Updated for the 2008 Season!
TWO WORDS Talk Hosts Should Avoid?
Two of the words too many Talk hosts use too often, according to McVay Media News/Talk Specialist Holland Cooke.
Holland Cooke's View from CES 08
McVay Media's Holland Cooke was among 140,000 attendees perusing a 35-football-field-size Exhibit Hall at the 2008 Consumer Electronics Show in Las Vegas. Click here to see/hear/read keynote speeches, and HC's notes.
Talent Self-Evaluation; Ego vs Growth
Jim Glass provides some tips on training yourself to be your own best critic.
Sports Franchise Promotions
The following precautions apply to contests, events, and promotions, involving ALL professional and college teams and leagues...and contains NFL/Super Bowl promotional regulations you should consider.
Manager's Self-Evaluation Snapshot
The New Year finds us looking for a fresh start. Grab a cup of coffee, and ask yourself if you do the following...
Sean Hannity Shares Ratings Success Secret
He – personally -- has invested aggressively in professional Portable People Meter data analysis. He shared his winning technique at Arbitron's recent Consultant Fly-In, where he spoke with McVay Media's Holland Cooke. Read how you can emulate what Sean does, in-house, using your diary data. Read also:
WHY YOUR TV SPOTS AREN’T WORKING, and HOW YOU CAN AMP-UP DIRECT MAIL RESULTS, based on post-mortems from PPM markets.
Ask The Ears
"You know you're listening to a smart radio station WHEN...?" And vice-versa: "You shake your head when you hear a station...?" McVay Media News/Talk consultant affords his well-traveled colleagues NO prep time for these fundamental questions. Does any-of-what-they-describe sound familiar?
Hottest Sales Demo for 2008
They're 2007's sleeper: upper-end baby boomers.
Tips for Great Live Endorsement Spots
Hear case studies and success techniques you can emulate. McVay Media's Holland Cooke interviews three hosts who can SELL-SELL-SELL.
What Radio Can Learn About Internet NTR From A Blender
PLENTY...as you'll read in Holland Cooke's notes from the 2007 Streaming Media West conference.
Your 2008 Plan: New Rules for a New Media Landscape
This may be a new record, even for a consultant! McVay Media's Holland Cooke attended FOUR conventions in ONE week. First, the NAB Radio Show and co-located R&R Convention in Charlotte. Then the 3rd annual Podcast & New Media Expo in California. Then, Las Vegas, for the Electronic Retailers' Association conference...AN INFOMERCIAL CONVENTION. "The-order-in-which these shows occurred could not have been better," Cooke observed. "The conversation went from on-air to online to marrying-the-two, and suggests a specific, 6-point Business Plan for radio stations in 2008." While HC feverishly deciphers his notes into the next level of detail, he outlines those 6 points in this PDF.
PPM: Now It Counts
Portable People Meter numbers are now in-tab in Philadelphia and Houston. And yes-there-are few surprises...and one factoid that Programming, Promotion, and Sales WILL want to know. McVay Media's Holland Cooke summarize the conference in this download.
Also see-and-hear, when Arbitron VP Gary Marince was careless enough to ask him to "do the announcements," ex-DJ HC reverted to his misspent youth.
What Would You Tell Imus?
As rumors swirl that a comeback is imminent, Forbes asked McVay Media News/Talk Specialist Holland Cooke what he'd tell The I-Man...
Dog Days of Summer
Perfect for summer time reading: Jim Glass shares a nostalgic look at our off-the-wall business.
The Crisis File
Jim Glass delivers a quick reference on how to respond to a variety of emergency situations.
McVay Media Unplugged at Conclave 2007
Mike McVay, Daniel Anstandig, Mike Butts, Heather Cohen, Jason Muth, Barb Richards, David Rogerson, Ed Salamon, and Holland Cooke, swapping radio stories over dinner at Conclave 2007. YouTube Video
Talking of Breakfast
Does your breakfast show have the talent and skills to drop music and be all talk?
At Talk Radio Convention: Talk Goes Beyond Radio
At Talkers magazine's 10th annual New Media Seminar, McVay Media's Holland Cooke spoke...and lurked. Here's YouTube video from his candid camera.
Forget "Time Management!"
News flash: Time will not be managed. But tasks can be. As we install new PDs at several client stations, McVay Media's Holland Cooke offers 4 proven techniques for keeping-your-workday-under-25-hours.
What's Your Favorite Radio Station? Why?
Look-and-listen as McVay Media's Holland Cooke interviews 25-54s from across the USA (YouTube video).
The Imus Brand Implosion
Laura Ries tracks the collapse and offers some lessons for the future.
Talk, About Talk Radio
If you missed R&R's recent Talk Radio Seminar in California, click here to read notes from McVay Media's Holland Cooke [PDF] and here for HC's UNOFFICIAL convention video [YouTube].
Is HD DOA?
McVay Media's Holland Cooke describes The Emperor's New Clothes, in RadioWorld magazine.
Revenue...Right Under Your Nose
An overflow crowd showed up for McVay Media's Holland Cooke at the 2007 Radio Advertising Bureau convention. See-and-hear a clip, in which HC describes a common programming mistake...and a fix that your Sales department will LOVE.
If Al Gore Can Turn His Powerpoint Into A Major Motion Picture, I Can At Least Put Mine On YouTube!
See-and-hear "5 Ways To Make Your Arbitron Ratings Go UP!" by McVay Media's Holland Cooke. And The Boss will love this: 4 of 'em are FREE.
Two Tips for Endorsement Spots for Supermarkets
From McVay Media News/Talk Specialist Holland Cooke
2500+ Jam Podcasting Convention. Enthused, Quirky, Not Just Hobbyists.
There was an Elvis impersonator...in a chicken suit! And a TV reporter whose crew didn't seem to notice he wasn't wearing pants. There were more T-shirts than suits...but more suits than last year...at the 2nd annual Portable Media Expo. McVay Media News/Talk Specialist Holland Cooke has photos, audio, and conference notes.
What You Missed If You Missed NAB Radio Show and R&R Convention in Dallas
McVay Media News/Talk Specialist Holland Cooke was there,scribbling-as-fast-as-he-could. He hardly came up for air! All-work-and-no-play...AT A CONVENTION, no less! His notes are in his October newsletter. For your FREE copy, click here to send a blank email. Moments later, your download [PDF format] will arrive.
Two words Talk hosts should avoid on-air: CONSERVATIVE & LIBERAL
Solid Gold Weekend!
FREE: Holland Cooke's special report on News/Talk weekend programming: strategy, tactics, production tricks, and sales tips.
The Program Director Profile
Jim Glass provides a four-part "growth barometer" for radio programmers.
Talk Show Hosts - Make Your Phone Ring Faster
Here's how to give out the call-in number...
Promo copy writers: Avoid "Simulcast"
How to translate industry lingo into benefit statements.
Side Channels? You Want Side Channels?
Holland Cooke on how to achieve side channel broadcasting today via podcasting and streaming.
12 Seconds of Greatness: How the Very First Things You Say Can Multiply Your Ratings
McVay Media news/talk specialist Holland Cooke addressed the important point talk radio hosts often fail to grasp: hooking your listeners with the very first things you say at the beginning of your show.
If You're Not The Baseball Station...
Why sign on during the summer? Jim Glass examine ways to program and sell against America's favorite pasttime. PDF Format
Don't Just Spend Money On Other Media
Sales & Promotions: Don’t just spend money on OTHER media. What free opportunities are right under your very own nose?
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