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Holland Cooke, News/Talk Specialist,
McVay Media
Holland Cooke has been McVay Media's News/Talk Specialist since 1995. He has advised radio and TV stations in the USA, Canada, and New Zealand.
Cooke publishes a monthly newsletter for radio owners, managers, and on-air talent; and is frequently a featured speaker at industry conventions.
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“Artists deserve to be compensated for their work and rewarded for their contributions to our economy and our culture.”
~ House Speaker Nancy Pelosi, signaling support for recording industry efforts to make stations pay-to-play music
Radio people I spoke with at the NAB convention in Las Vegas seem resigned that it’s more a matter of when than if.
And I’m hearing from nervous music FM owners and GMs who are newly curious about “what’s still available in our market” in terms of syndicated longform Talk programming and network news assets.
After recent conspicuous CBS O&O format changes put SPORTS-Talk-on-FM en vogue, there’s new buzz about flipping to Talk, and renewed curiosity about apolitical fare like Dave Ramsey, Clark Howard, Dr. Laura, Dr. Joy Browne, and others who have found success by being not-angry, not-self-centered, not-foul-mouthed, and engaging listeners with what I have recommended imaging as “Survival Information for the way things are now.” ™
I am EVEN (grab the arm rest) being asked about acquiring and coaching (ready?) LOCAL talent!
Watch Holland on MSNBC's "The Ed Show" discussing pay-to-play music radio
Stay tuned…
HC
www.HollandCooke.com
401-330-6868
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