Holland Cooke has been McVay Media's News/Talk Specialist since 1995. He has advised radio and TV stations in the USA, Canada, and New Zealand.
Cooke publishes a monthly newsletter for radio owners, managers, and on-air talent (click here for details); and is frequently a featured speaker at industry conventions.
And vice-versa: "You shake your head when you hear a station...?" McVay Media News/Talk consultant affords his well-traveled colleagues NO prep time for these fundamental questions. Does any-of-what-they-describe sound familiar?