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Congratulations to our client, Regent Interactive, recently recognized in Inside Radio.
Regent CFO Tony Vasconcellos recites some strong numbers for the Regent interactive efforts - 4.8% of its cume listened online in the last month - and overall, predicts revenue growth of 2-4% for this second quarter (April-May-June).
Waking of the Tan Tiger
Rockie Thomas looks at online opportunities for Hispanic Media.
Digital Media Strategy
Some of the questions that must be addressed to ensure your success...
The Internet Overtakes Radio
McVay New Media Social Networking Seminar
(client exclusive)
McVay New Media's Daniel Anstandig and Rockie Thomas recently did a seminar for clients on how to recruit new listeners using myspace.com, facebook, and other social networking sites. They also shared information on what to do and NOT to do on your station site to take full advantage of the trend toward social networks on line.
Facebook’s Growing Problem
The Branding Strategy Insider had a terrific post this morning on Facebook and the challenges of growing a successful Social Network.
New Media Holds Ground In February
The Digital Stick
This is an abbreviated version of Rockie Thomas’ “Digital Stick” presentation at Dan O’Day’s PD Grad School in Los Angeles.
Radio in 3-D
Daniel Anstandig provides tips for thinking "outside the speakers" in our interactive world.
The McVay New Media Blog
Visit our new blog for the very latest new media updates...
McVay New Media Spotlighted in Radio Ink
In a conference call Friday to talk about the outlook for online advertising in 2008 -- and for radio's efforts in that arena in particular -- McVay Media President/New Media Daniel Anstandig and Interactive Consultant Rockie Thomas reported that the prospects are pretty bright.
Top 5 Media Trends of 2008
From 3-D marketing to snack-o-tainment, Daniel Anstandig examines emerging trends.
Internet Leads Advertising Growth
Inside Radio reports that the Internet was the leader in advertising growth in 2007.
What Radio Can Learn About Internet NTR From A Blender
PLENTY...as you'll read in Holland Cooke's notes from the 2007 Streaming Media West conference.
Historic Internet Advertising Revenues
First Half of ’06 Hits $10 billion, Q2 ’07 Exceeds $5 Billion for First Time.
Your 2008 Plan: New Rules for a New Media Landscape
This may be a new record, even for a consultant! McVay Media's Holland Cooke attended FOUR conventions in ONE week. First, the NAB Radio Show and co-located R&R Convention in Charlotte. Then the 3rd annual Podcast & New Media Expo in California. Then, Las Vegas, for the Electronic Retailers' Association conference...AN INFOMERCIAL CONVENTION. "The-order-in-which these shows occurred could not have been better," Cooke observed. "The conversation went from on-air to online to marrying-the-two, and suggests a specific, 6-point Business Plan for radio stations in 2008." While HC feverishly deciphers his notes into the next level of detail, he outlines those 6 points in this PDF.
Male Oriented and Upper Income Formats Top List for Radio Web Visitors
Internet Ad Dollars Expected To Surpass Radio
Content replaces communications as primary web use
Internet Streaming
There’s Gold In Them Thar Hills!
Podcasting
Getting With the Program.
Cell Phone and Movie Ads Boost Radio in First Quarter
HipCricket, McVay Media Announce Mobile Marketing Alliance
Partners to bring nation’s largest mobile marketing operation to broadcasters and brands.
At Talk Radio Convention: Talk Goes Beyond Radio
At Talkers magazine's 10th annual New Media Seminar, McVay Media's Holland Cooke spoke...and lurked. Here's YouTube video from his candid camera.
Web Ad Revenues Hit $4.9B for Q1
Podcasting: Do's & Don'ts for Broadcasters
Daniel Anstandig on using podcasting to bring new listeners to the table.
Wal-Mart To Carry HD Radios
Worldwide Internet Audience Has Grown 10% In Last Year
Leaving Money on the Table
Why mobile messaging is a new technology that Radio has more to benefit from than any other medium.
Media Outlook: 2007
Daniel Anstandig delivers a quick look at several major trends in media on the way in 2007.
New Media Year-in-Review/Year-Ahead Forecast
Your transmitter’s slice of listeners’ media pie chart is thinner. Holland Cooke provides an in-depth look at finding new opportunities in new media, extending brand, content, and advertisers; and using on-air programming to promote it.
Internet Ad Spending to Surpass $16 Billion
Connecting Your Listeners Dot Com
At the R&R Christian Summit in Nashville, Daniel Anstandig presented ways for radio stations to connect with their listeners through the web. Guest panelists included Steve Zielonka from Presslaff Interactive Revenue and Sean Lozensky from Station Solutions. View the presentation here.
Internet Advertising Continuing To Gain
Radio Business Report observes that Internet advertising continues to make great strides in growing their "slice of the ad pie."
New Media -- Opportunity or TSL/Share Drain?
All the new technology is clearly changing the face of audio entertainment and we are all right in the middle of it – or is it passing us by?
Multi-Tasking or Just Time Cramming ?
Getting a handle on how media usage habits are changing...
2500+ Jam Podcasting Convention. Enthused, Quirky, Not Just Hobbyists.
There was an Elvis impersonator...in a chicken suit! And a TV reporter whose crew didn't seem to notice he wasn't wearing pants. There were more T-shirts than suits...but more suits than last year...at the 2nd annual Portable Media Expo. McVay Media News/Talk Specialist Holland Cooke has photos, audio, and conference notes.
The HD Radio Marathon Rounding the First Turn
Dave Lange takes a deeper look at the progress and challenges ahead as we get digital.
Downloading Ratings And Revenue
Why our individual “circles of social influence” are more accessible than ever... Side Channels? You Want Side Channels?
Holland Cooke on how to achieve side channel broadcasting today via podcasting and streaming. |
