The Value of Time
Jim Glass asks you to
consider the selling value of time against the “real” cost of those precious hours?
Waking of the Tan Tiger
Rockie Thomas looks at online opportunities for Hispanic Media.
May Monthly Material Now Online
Digital Media Strategy
Some of the questions that must be addressed to ensure your success...
Common Sense In Sales
Shouldn't you be treating your customer as a person, not a paycheck?
The McVay Media Programming Summit At The Conclave
BMI Christian Music Awards Honor The Genre's Most Played Songs
The Extra Mile Club
Why you must do more than your listener's expect...
Viva Las Vegas!
Holland Cooke reports from NAB2008!
Heard Here, New Ratings System, and Bob
Dave Lange delivers 3 pieces of news for broadcasters...
The PromoLab: Election Coverage and Imaging
Client Exclusive
Build A Social Network This Afternoon
It's not as hard as it looks...
QuotaBusters QuickTip
Recession sales tips...
Selling Radio In A Changing Environment
You are doing the opposite of what you're saying, and then telling advertisers to spend more and be aggressive...
Tell Me A Story
What song plays in the "soul" of your station?
The Internet Overtakes Radio
Election 2008
Guest contributor MIKE GLASS offers a nonpartisan walk through the presidential forest, helping to see the trees. This interactive reference looks at the VP waiting list, campaign comments, and the rhetoric. Mike Glass is a News Anchor/Reporter for WAKR and Writer/Editor for AkronNewsNow.com as well as the owner of Cleveland’s Gold Dragon Digital Studios. Mike can be reached at 440.465.3112.
The Election and The Summer
Now is the time to be looking ahead to the Summer and this Summer presents a lot of different opportunities. The biggest one is the election in November.
The PromoLab
Ready for Spring, Paige Nienaber delivers a new collection of brain-starters. Client Exclusive
Fun on the AM
Imagination + Promotion = Fun + Buzz + Bucks.
Not the Baseball Station?
Jim Glass provides some reasons why you should still sign-on this spring and summer. Updated for the 2008 Season!
Things No One Takes Time To Explain
Jaye Albright shares some recently-learned PPM factoids.
The Good, The Bad, or the Ugly
The business secure in their ability to unearth DOLLAR$ is the operator who advertises NOW to insure tomorrows ringing cash register.
What A Tangled Web We Weave
Paige Nienaber asks, "Why are many radio station websites so lame?"
TWO WORDS Talk Hosts Should Avoid?
Two of the words too many Talk hosts use too often, according to McVay Media News/Talk Specialist Holland Cooke.
Music Scheduling A-Z
There is an art and science to constructing your music rotation system for optimum audience retention. Daniel Anstandig walks you through some helpful math for setting up your station’s rotations.
client exclusive
Arbitron releases survey dates for 2008 & 2009:
Winter 2008 Jan. 10-April 2
Spring 2008 April 3-June 25
Summer 2008 June 26-Sept. 17
Fall 2008 Sept. 18-Dec. 10
Winter 2009 Jan. 8-April 1
Spring 2009 April 2-June 24
Summer 2009 June 25-Sept. 16
Fall 2009 Sept. 17-Dec. 9 |
