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Chicago's Got a Hispanic Sampling Issue
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| MCVAY MEDIA NEWS UPDATE |
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Spanish-language broadcasters say they've seen wild bounces over the last several surveys.
They believe the culprit is the steadily-declining Hispanic Index, which has fallen 23% between Spring 2006 and Spring 2007.
PPM is slated to arrive in Chicago next Spring, but Arbitron insists it is not waiting until then to fix the problem.
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