McVay Media


		Luis Villarreal, Vice President Hispanic, McVay Media Click here to read more about Luis Villarreal

		Mike McVay, President/ McVay Media Click here to read more about Mike McVay


McVay Media is looking to add a Spanish Programming Consultant to their Hispanic Division. Must have a successful track record and be able to speak Spanish and English fluently. Resumes to Mike McVay and Luis Villarreal at mike@mcvaymedia.com. EEO. Females and Hispanics Leading Growth in Blue Collar Work Force Hispanics Growing In Importance To Auto Market & After-Market Unique Ethnic Profiles Emerging for Mobile Sport Site Visitors Census Bureau Report Highlights Hispanic Explosion

Fingerprinting: Targeting Latinos
Brand-created and -controlled media emerge as essential element in Latino marketing mix.

Regional Mexican Formats - Too Niched?
Don't let regional origins overshadow the overall sound of your station.

Spanish Radio Is Personal And Local
How Spanish radio can remain ahead of the curve and keep connected to its listeners.

Where Is The Hispanic Explosion?
Don't be looking for a "pot of gold" until you ask yourself the right questions

Understanding Hispanic Targeted Radio in the U.S
Know the primary population groups and their unique music preferences and informational needs.

motown remixed