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arbitron may have it right...so what?
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Luis Villarreal   Luis Villarreal, Vice President Hispanic,
McVay Media
Click here to read more about Luis Villarreal
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Mike McVay   Mike McVay, President/
McVay Media
Click here to read more about Mike McVay
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news and updates

Females and Hispanics Leading Growth in Blue Collar Work Force

Hispanics Growing In Importance To Auto Market & After-Market

Unique Ethnic Profiles Emerging for Mobile Sport Site Visitors

Census Bureau Report Highlights Hispanic Explosion

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recent features
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Arbitron May Have It Right … And So What?
There are some very well publicized sampling issues in the African American and Hispanic communities in regard to the People Meter. Does this mean that advertisers should not use Latino targeted stations? No! In fact it means that they should use them and take advantage of the discount they can receive by basing the pricing on an audience you know is larger than what the ratings show.

Spanish is Hot … Again!
As PPM begins to capture the Spanish listening audience, broadcasters are reconsidering their rush away from Spanish radio and relooking at the opportunity that exists before them.

Spanish; Maybe Arbitron Has It Right and So What?
The Format Remains Hot!

Fingerprinting: Targeting Latinos
Brand-created and -controlled media emerge as essential element in Latino marketing mix.

Chicago's Got a Hispanic Sampling Issue

CRB's Progress Attracting Hispanics to Country Music Continues

Regional Mexican Formats - Too Niched?
Don't let regional origins overshadow the overall sound of your station.

Spanish Radio Is Personal And Local
How Spanish radio can remain ahead of the curve and keep connected to its listeners.

Where Is The Hispanic Explosion?
Don't be looking for a "pot of gold" until you ask yourself the right questions

Understanding Hispanic Targeted Radio in the U.S
Know the primary population groups and their unique music preferences and informational needs.

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