Arbitron May Have It Right … And So What?
There are some very well publicized sampling issues in the African American and Hispanic communities in regard to the People Meter. Does this mean that advertisers should not use Latino targeted stations? No! In fact it means that they should use them and take advantage of the discount they can receive by basing the pricing on an audience you know is larger than what the ratings show.

Spanish is Hot … Again!
As PPM begins to capture the Spanish listening audience, broadcasters are reconsidering their rush away from Spanish radio and relooking at the opportunity that exists before them.

Spanish; Maybe Arbitron Has It Right and So What?
The Format Remains Hot!

Fingerprinting: Targeting Latinos
Brand-created and -controlled media emerge as essential element in Latino marketing mix.

Chicago's Got a Hispanic Sampling Issue

CRB's Progress Attracting Hispanics to Country Music Continues

Regional Mexican Formats - Too Niched?
Don't let regional origins overshadow the overall sound of your station.

Spanish Radio Is Personal And Local
How Spanish radio can remain ahead of the curve and keep connected to its listeners.

Where Is The Hispanic Explosion?
Don't be looking for a "pot of gold" until you ask yourself the right questions

Understanding Hispanic Targeted Radio in the U.S
Know the primary population groups and their unique music preferences and informational needs.