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What is your top priority when working with a new radio station?
That the client share the consultant’s vision for where the station can go, or needs to go.
What has changed about the way you program today from when you started consulting?
Today brings a full palette of tools from terrestrial to all of the available digital media. It is wonderful to have that reach and content ability, but is a challenge to keep all of the balls in the air.
What are the key things that broadcasters should be focusing on?
- Talent acquisition and growth.
- Effective research into their markets/markets for targeting and fulfillment.
- Proper balance between terrestrial and digital signals.
What is the one thing that you're most proud of (to date) in your career as a broadcaster and consultant to the broadcast industry?
That I have helped others to grow as effective broadcasters.
What would you like to be known for as a broadcaster?
That I was an effective teacher sharing my accumulated knowledge to further the business.
What advice would you share with a first time program director who is entering the CHR format?
Be a sponge, learning from your Market Manager, consultants and other Programmers what you don’t know. Have/develop empathy for others and learn how to deal with people. Keep a high positive ego level. Be confident to lead others.
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