Multi-Format Keeping Adults On The Radio

Research indicates that younger demos have little allegiance to radio. They’re busy with their mp3 player, online entertainment, TV, SMS-texting, video games and live entertainment. History has shown that young people innovate and the seniors follow their lead.

How do we keep adults on the radio?

Keeping adults is critical to keeping revenue. This session features key programmers who will share their ideas, strategies and tactics designed to keep adults glued to radio. They could turn the tide against erosion.

Moderated by:
Mike McVay - McVay Media

Panelists Include:
Alfredo Alonso - Clear Channel Radio
Heather Cohen - formerly of GreenStone Media
Darren Davis - Clear Channel Radio
Kurt Johnson - CBS Radio
Lisa McKay - WQDR/Raleigh

Sep 28th 3:30-5:00pm