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David Rogerson,
Managing Director
Strategic Media Solutions
Sydney, Australia
David Rogerson has been involved in nearly every facet of the radio and media industry from on air personality to Group Program Director to National Marketing Manager and senior consultant.
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THE BASICS
Each show should contain regular time calls, weather and call sign / frequency identifiers. Time should be one of the first things out of the personality’s mouth in every stop down at breakfast. |
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AREA / TOPICAL ITEMS OF LOCAL CONCERN
Area/Topical items of local concern should be contained in the program. These are the items that have something to do with the station station's service area. This can be weather, a new movie that is opening, or that a special event is on in town. Be wary of steering clear of politics. |
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IMAGE / SLOGANS & LINERS
Put image/slogans and liners into the natural words of the personality. Saying something that drives home the music and/or talk image of the radio station. |
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ACTIVITY / COMMUNITY SERVICE INFORMATION
Tell us what listeners can do with their free time. |
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EMOTION / THE LISTENER’S WORLD
Relate to the world that the listener is in as they listen to your show. If it’s breakfast, relate to them getting out of bed, brushing their teeth, driving around town. |
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PROMOTE ONE OTHER SESSION
Promote one other session within your own shift. The Morning personality should talk about the Afternoon personality, the Afternoon personality about Drive and so on. Something that gets listeners to go from one show to another, one day to the next. |
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STATION PROMOTION OR EVENT
What is the station involved with in the community? What is happening or coming up that will help build the station’s own personality and character? |
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“HEART” TYPE STORES
“Heart” type stories are good information. Something that tugs on the heartstrings that gets people talking. |
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THE “HOT SETS”
These are bits that come up once an hour that encourages conversation around the home or workplace. It’s what you might call the “did you hear about” factor. Important though is that it must be topical and about an issue happening today. |
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PROMOTE VERTICALLY AND HORIZONTALLY
Talk about what will be happening later in the day in other programs. Talk about features within your own show that will happen on your show the next day. Give listeners a reason to tune in later to your show, and importantly to also come back again tomorrow. |
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