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Mike McVay , President, McVay Media
Mike McVay is founder and President of McVay Media, a full-service consultancy, serving Adult Contemporary, Country, CHR, Oldies, Rock, Sports, and News/Talk radio stations. McVay’s 35 years of broadcast experience include stints as an Owner, General Manager, Program Director, and Air Personality.
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- There are no customers. They’re Visitors or Guests.
- There are no employees. They are Actors and Actresses.
- There is no personnel department. It is “Casting.”
- They teach the history of Disney in a class titled “Traditions.”
- The park is the “Stage Area.”
- Nothing is ever out of place on the stage … they all pickup litter.
- Actors who wear costumes ALWAYS remain in character.
- When getting into a costume, the head goes on first.
- When you add a ride to the park, you replace the Lowest Ride in the park.
- “Low Ride Out” is how they keep the park from becoming cluttered.
- They do NOT sell beer in the Magic Kingdom. It doesn’t belong there.
- The goal of every Disney actor is to EXCEED the expectations of their guests.
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