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Daniel Anstandig, VP Adult Formats/
McVay Media
Daniel's experience includes stints as General Manager at DAER Radio, Program Director of Jim Brickman's syndicated show, and various on-air stops. Among the clients Daniel has consulted are Clear Channel Radio Interactive and their 800+ online brands, recording artists Jewel and John Tesh, Mental Floss Magazine, The White House Commission on Remembrance, Internatonal Publisher Glencoe-McGraw Hill, Sonrise, Clear Channel R&D, TM Century, Legato Cafe, and various AC, Hot AC, and Christian broadcasters around the country. Daniel also serves on the Board of Directors for Radio Conclave.
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The Internet has radically changed all of our lives in recent years. Now, our individual “circles of social influence” are more accessible than ever. Our friends, family, and business associates are merely a keystroke away, and information on anything is only a quick “google” away. Instant messenger and blackberry devices offer instant contact (and constant distraction).
We are living in a wired world, and it is triggering radio listeners to change their entertainment consumption habits and expectations of our programming. Savvy consumers can now find anything and everything they want on the Internet in a matter of seconds.
The implications of this evolving “wired society” on our programming are immense. First and foremost, radio stations at large are used more as “time saving” devices. Listeners tune in for a feeling of connection with their community, as well as bite-sized pieces of information and entertainment available without the hurdle of “seeking it out themselves on google.” Radio still has an advantage as an easy access, constant steam of content that—unlike the Internet—requires no reciprocal contact to drive the listener’s experience.
In a world with the Internet, TiVo, and mp3s, listeners expect instant gratification in their search for a rich listening experience. That means that the stations that will attract repeat listeners are the ones that hit the mark on relatable and powerful content every time.
The radio stations that succeed and thrive through this new media revolution will be those that offer a personally relevant and memorable “entertainment experience.” As our world becomes more wired, listeners will continue to seek out entertainment and information online. This is your chance to extend the “entertainment experience” your station offers beyond the limitations of the airwaves.
A website affords you the opportunity to create a personal interactive experience for your listeners in an economic way. A sharp website can serve any number of listeners, connect them in a personal way to your “brand community,” and it doesn’t necessarily require an extensive team of people relentlessly “feeding the Internet monster” to reap a ratings and revenue related reward.
Your website might be the most opportune Non-Traditional Revenue source and promotions vehicle available to you today.
At CRS on Thursday, February 16, I will share ways that you can “download” ratings and revenue from your website. We’ll discuss podcasting, streaming, Internet research, advertising client tie-ins, new sources of revenue, making Google work for you, and several other tactics relative to growing your market share through the Internet.
How much “strategic planning” and energy have you put into your station’s interactive presence in the last twelve months? If you are like most people in the radio world today, you have had little time outside of your everyday responsibilities and regular firefighting to pay real attention to your station’s online presence. But that was when you could afford to overlook the Internet.
If you could use more ratings and revenue in 2006, you owe yourself a visit to CRS this year. I hope you’ll join me at 3:10PM on February 16 for more information on “weaving a website for ratings and revenue.”
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