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Every successful radio station has a distinctive personality — a 'stationality.' At this year's PD GRAD SCHOOL presented by Dan O'Day, McVay Media's Daniel Anstandig will teach you...
• How to create a one-to-one connection to your listener...every time
• How to achieve “Remarkable Stationality ” (and how to objectively measure when you’ve achieved it)
• A step-by-step guide for crafting your own unique Stationality
• How to re-craft your station’s goals for remarkable results
• How your hallway culture affects the listener’s experience
• How to understand your target
• How listeners make decisions about your radio station
• How to create listener beliefs
• The power of Validation
• How to use focus groups wisely (rather than asking them to program your station)
• How to deliver your station’s message in a way that actually gets heard in today’s overcommunicated society
•Music and Stationality
• The (potential) Stationality of the “Jack” format
• How the 24-Hour Society has changed radio’s challenges
• How the Global Society has changed radio’s challenges
• News and Stationality
• Personalities and Stationality
• Tone, Tempo and Stationality
• How to analyze the characteristic patterns of your competition and their stationality
PD Grad School is an intensive, two-day learning event exclusively for Program Directors. A master’s level program designed to keep you at the top of a very competitive profession…with the help of some of the industry’s leading experts.
All the information for PD GRAD SCHOOL 2007 -- as well as online registration -- is now available here.
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