Dan Halyburton Joins McVay New Media as Digital Strategist

McVay New Media announces Dan Halyburton as McVay New Media VP/Innovation, working with broadcasters to innovate beyond current traditional business models to more profitable digital multi-media models.

Halyburton will work with broadcasters and technology companies to grow their revenue. This is the second addition to McVay New Media’s consulting team in 2010, following the announcement of broadcast veteran Jon Erdahl as McVay New Media VP/Digital Strategy in January.

Dan has been recognized as a pioneer in the profitable adoption of digital media by broadcasters. Halyburton’s experience includes launching digital business units for radio.
He launched Susquehanna Radio’s digital platform in 1997. Leading the team, Dan built a sophisticated network of websites and loyal listener databases, while pioneering the profitable use of digital technology. Susquehanna Radio tapped Halyburton in 2001 to head its new media and technology efforts.

Dan is an accomplished station operator and turn around expert, as VP/Market Manager for Susquehanna in Dallas he launched ground breaking country station, “99.5 The WOLF”. Dan successfully led the Emmis group of stations in New York City including Hip Hop leader Hot 97. In New York he launched the highly innovative rock station 101.9 RXP.

Most recently, Halyburton was President of RadioTime, the worlds largest and most complete search engine for streaming radio, which Dan will continue to consult as part of his new role at McVay New Media.

Dan Halyburton said, "McVay New Media is on the cutting edge of where broadcasting needs to be in the 21st century. I am excited to be a part of McVay New Media’s team of innovators as we continue to build online marketing and sales strategies for our clients. Their innovation, resources, and leadership represent the best of what this industry has to offer."

McVay New Media President, Daniel Anstandig, said “Dan Halyburton is one of the most respected and progressive thinkers in the industry. His track record speaks for itself—strong strategies, powerful brands, and profitable success.”

McVay Media President Mike McVay added "We've always tried to assemble the best minds, most successful talent and most innovative thinkers in our companies. Dan brings all of these skills, an amazing track record and the level of credibility that validates the innovations emanating from McVay New Media."

About McVay New Media
McVay New Media advises media companies on digital business strategies. Developing content strategies, building operating plans, training executives, and recruiting sales/underwriting teams are among the services offered by McVay New Media. The McVay New Media training program is available online.