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"I
was born to consult. I love the challenge of helping
a station grow its audience, and I love helping
people grow their skills and careers. I'm a strategist,
a marketer, a motivator, a critical thinker, a
creative resource and a mentor."
Mike O'Malley on his passion for consulting.
Michael
O'Malley has been consulting country radio stations
since 1992. His past and present clients include
Clear Channel, Beasley, Journal, Triad, New South,
SFX, Big City and others.
Prior
to consulting, Mike spent five years as Program
Director of NBC's WYNY in New York City, launching
it as a country station in 1987. He has also programmed
stations in Baltimore, Washington, DC, and a number
of other large and medium markets. O'Malley was
also National Research Director for a major chain
in the mid-80s.
Mike
is a conceptual problem solver, a creative and
original thinker, and a seer of possibilities.
He is particularly skilled at identifying and
exploiting a station's unique identity and opportunities,
then building a plan for success. He's credited
as being one of the earliest developers of the
"Hits/Classics" Format in the mid-1990's.
Mike
loves working with PDs and Air Talent (especially
morning shows), and enjoys mentoring and helping
them improve their thinking, critical analysis,
understanding of their audience, time-management
skills, creativity and levels of expertise.
He
continually wins praises from GMs and PDs for
his passion and commitment to each station, his
mentoring skills for PDs and Talent, his non-boilerplate
custom insights and strategies, his accessibility,
and his "easy to work with" approach.
Mike
O'Malley, Partner,
Albright & O'Malley Country Consulting/RadioIQ
9 Desmet Avenue
Milltown, NJ 08850
Voice: (732) 937-5757
Fax: (732) 937-5858
mike@RadioConsult.com
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